Dr. Zafar Strategic Management Summer I 2020
College of Business
0501609 Strategic Management
Guidelines for Analyzing Short or Mini Cases
External Environmental Analysis:
Analyze the current situation as described in the case, collect information from
authentic sources like firm’s website and must include:
A. The firm
B. The industry the firm operates in
C. Competition
D. Major Challenges the firm/industry faced with
The firms Business Strategy: What strategy the firm has adopted
(‘Cost Leadership’, ‘Differentiation’, ‘Cost Focus’ or ‘Differentiation Focus’) and
what are its implications on firm’s economic performance.
Internal Environmental Analysis of the Firm:
You could discuss issues from the following:
Internal environment.
Rivalry in the industry.
Market growth rate
Firm’s market share.
Firms resources, capabilities, competencies, core competencies and
distinctive competences.
Use an appropriate strategic management analysis tool to analyze the
situation.
Perform SWOT Analysis:
What Did I Learn from this case study:
Answers to the questions (If any):
References (APA Format)
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