1. Requirement: You are required to make a critical evaluation of one aspect of contemporary hospitality management. Hospitality management means management of paid accommodation, food or beverage. This assesses learning outcomes 1, 2, 3 and 4

1. Requirement:

You are required to make a critical evaluation of one aspect of contemporary hospitality management. Hospitality management means management of paid accommodation, food or beverage. This assesses learning outcomes 1, 2, 3 and 4

2. Essay Titles:

You are free to decide for yourself the title/subject of your essay. Some past years’ titles include:

1. A critical evaluation of the effects of employee motivation on the service quality of a 5-star hotel.
2. Critical evaluation in concierge operations at Mandarin Oriental Singapore.
3. A critical analysis of the importance of branding for the success of Airbnb.
4. A critical evaluation of the food catering service quality of Thai Airways in Bangkok.
5. A critical evaluation of the glocalization marketing strategy of MacDonald’s China.
6. A critical evaluation of cross-cultural management in international hospitality management.
7. A critical evaluation of a food delivery service in Korea.
8. A critical evaluation of the use of Information Communication Technology in the hospitality industry
9. A critical evaluation of the importance of training & development in the Front Office Department of a 5-star Hotel