Assessment Task 3 – Individual Essay (50%)
• Assignment type: Individual
• Value: 50%
• Link to CLOs: 1, 2, 3, 4
• Word limit: 2,500 words (excluding the title page and the reference list, 10% more or
less is allowed)
• Due date: 23:55, Friday, June 5
***
Based on the choice of your MNE, answer the following questions. Please note that you need
to demonstrate understanding of the theories covered in the course and you meet the necessary
academic requirements in terms of conducting effective research, application of theories and
concepts, problem solving skills and academic writing.
For this assignment, you need to choose one multinational enterprise (MNE) from the
2019 Fortune Global 500 list operating in one of the following industries*.
• Airlines
• Internet services and retailing
• Household and personal products
• Motor vehicles and parts
• Petroleum refining
*The 2019 Fortune Global 500 list is available from https://fortune.com/global500/2019/.
You must use the industry filter (not sectors) available at
https://fortune.com/global500/2019/search/ to shortlist and choose your MNE.
N.B. You are encouraged to conduct preliminary data search about the potential MNE to
ensure that you can obtain relevant and recent information enabling you to conduct wellsupported analysis.
Part 1: Introduction and your chosen MNE (approx. 800 words)
Q 1. Write the introduction to the whole paper (i.e. answers to questions 1-5). You should
include the purpose, main findings, and the scope and the structure of your paper in the
introduction. (You should write your introduction after you know the key findings and the
structure of your paper. It is strongly recommended that you write the introduction when you
have completed the main body).
Q 2. (i) Provide a brief profile of your MNE. Information such as its country of origin, company
history, its main products/services, countries of operation etc., should be included. (ii) What
are core resources and capabilities of your chosen MNE? Which resources and capabilities
do you think provide the source of competitive advantage for the company?
Part 2: Host country analysis (approx. 400 words)
For this part, you need to select one foreign market (the host country) your chosen MNE is
operating in. You may not choose the countries you selected for the Country Analysis
Assessment (Assessment Task 2) of this course.
Q 3. Analyse the current political situation of your selected host country. What opportunities
and challenges does the current political situation create for your chosen MNE’s operation in
the country?
Part 3: MNE’s strategy in the host country (approx. 1,100 words)
Q 4. Based on your understanding of the course topics, Strategy and Structure of MNEs and
Entering Foreign Markets, analyse strategy and entry mode choices your MNE adopted as it
entered and operates in the host country. Evaluate the benefits and pitfalls of the company’s
decisions. If you were given the responsibility of managing your chosen MNE’s operations in
your selected host country, what additional or alternative actions would you undertake?
Provide justifications for your answer.
Part 4: Conclusion (approx. 200 words)
Q 5. Write the conclusion to your whole paper. Your conclusion should include a summary
of key findings and an evaluation of the importance of your case.
***
Micro-credential
• You need to complete the Business Problem Solving micro-credential as a part of
this assessment.
• Once you have successfully passed the micro-credential, you will be able to claim a
digital badge with a unique URL. You must include your URL link in the cover sheet
of the assessment as the evidence of your completion of the micro-credential. The
marker will use this link to verify you have completed the micro-credential.
• Please refer to the credential launch page
(https://rmit.instructure.com/courses/63889/pages/business-problemsolving?module_item_id=2242282) for more details. Please note that badges may
take up to 24 hours to be issued.
Guidelines
• Make sure that you meet all the assessment requirements. Failure to meet the
requirements may result in;
– loss of marks;
– re-marking excluding the section of work which does not meet the requirement;
and/or
– resubmitting all or part of the work.
• This is an academic writing assignment. You need to demonstrate your ability to
investigate IB issues from real world situations, and present your analysis and arguments
based on evidence. For this, it is important that relevant theories and concepts, and
examples from the case are integrated in your analysis.
• You need to demonstrate critical thinking skills. Being descriptive is not appropriate for
this assignment.
• You are expected to consult newspapers and popular press, and grey literature such as
trade/industry/government reports and periodicals. You also need to use academic
journals as sources for your analysis. Your essay should have at least six academic journal
references to inform your key ideas.
Format
Your essay must be formatted as per the requirements below:
• Cover sheet (available for download in the course Canvas page)
• Use 12pt font
• 1.5 line or double spacing
• Leave a line between each paragraph
• Use Harvard method for referencing
• Clearly indicate the question numbers. Use headings and subheadings where
appropriate, but do not include the full questions in your essay as it will distort
the word count
• The title page and the reference list are excluded from the word count.
• Your final submission must be in MS Words “.docx” or “.doc” format. If you
used Mac, make sure that you convert the “.pages” file into one of the above
formats before submission.
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