ABOUT JITENSHA | bicycle |
We work with customer
Our bikes are a bold statement of personal style and culture, created
with passion. We started as a company of riding enthusiasts on a
quest. Not just to design the ultimate bike, but one that could
achieve the best value in the industry.
We recognise that the decisions we make about our bikes have a
very real and lasting impact on the environment. As an outdoor recreation company
whose existence is intimately linked to the exploration and enjoyment of playground
earth, lessening our environmental impact and conserving resources is essential of our
company philosophy.
Our Vision
We deliver what we promise
JITENSHA will be the best of the bicycle riding community in Australia through customer
satisfaction and social responsibility. Our vision is not only provide superior service, but
promotes personal benefits of riding a bicycle. We desire to inspire and support a cycling
lifestyle and culture. As an outdoor recreation whose existence is linked to the
exploration and enjoyment of playground earth, lessening our environmental impact and
conserving resources is central to our company values.
Our Mission
We are committed to providing high quality services
JITENSYA dedicates to produce only-one product exclusively designed for respective
customers.
Because there are so many different purposes and possibilities, there are a lot of choices
to make. It can be overwhelming trying to decide what fittings and braze-ons to include,
what tire size, and what components to use. There are so many ways to make choices that
conflict with one another or compromise the strength or handling of the bike. We work
with you to help you make the best choices and end up with the best bike for your
intended purpose.
Our Product
We are confident that our experiences
Safety is first priority. JITENSHA is introducing a high-standard quality of product with the safety.
We operate a Carbon Fiber Crash Replacement Program to make it easy and affordable to
replace damaged carbon parts. Although carbon is arguably the strongest material used in the
bicycle industry, it’s important to remember that it reacts differently as a result of major impacts
than aluminium, steel or titanium. It can be embracing our Safety First priority.
Our Design
We produce with style & safety
The frames are designed by Yuka Nishimura and built to her
specifications by frame builders in Japan. These range from limited
production to full custom models, though all are highest standards.
Over the twenty years we’ve been in business we’ve designed
everything from traditional steel racing bikes to sport touring,
tandems, and full-on touring bikes with racks, fenders and lighting.
Company Structure
We are diversified company with 20 years’ experience
JITENSHA Limited Corporation has established in July 1995 as wholly
subsidiary of Mikes Bikes Ltd. JTENSHA Ltd based on Australia is bicycle and cycling
product manufacturer and distributor under brand names JITENSHA.
JITENSHA bicycle are marketed through dealers 1,000 across US, Canada, Europe and
Asia as well as distributors in 40 countries worldwide.
OFFICE BEARERS
We are a dynamic team with high performance
Director
Joann Jorge(11201429)
Master of Business administration, Bachelor of IT
| Production Maneger Yuka Nishimura (113006310) Master of Product Design and Management with 10 years experience in production industry. |
Market Strategy
JITENSHA will be promoted as a premium brand in the road and mountain bike category
maintaining the price 12% higher against the recommended retail price. While in the youth
category, JITENSHA bikes will be competitive both price and quality with a target market share
of at least 60%. Since the youth segment is a price sensitive market and to maintain the brand
image, price will be 8% higher against the average market trend.
Marketing Model
Marketing support will be based on 30% of the company’s profit with greater emphasis in
supporting the retailers. This model will incentivised the retailers in stocking our product. 10%
will be allocated to the retailers, 8% for television, 8% magazine and 4% will be allocated for
Internet advertising.
Budget Allocation Per-Product Category
Budget allocation will depend on the success of each product category. However, we forecast
by the end of year the mountain bike and the road segment will be the cash cow of JITENSHA
due to its profit margin while the youth segment has the potential to be a cash cow. Budget
allocation is forecasted to change by year 7-10 with more emphasis on the youth segment due
to its forecasted profit potential.
USE LONG TERM BUDGETS
Focus on the future and avoid getting bogged down in day-to-day operations. We will have a shortterm budget, such as a quarterly or yearly, but long-term planning is necessary. A budget strategy
allows us to map out finances for three to 10 years ahead. Long-term budgeting stimulates costconsciousness and helps keep managers focused on profits. It’s also crucial to include employee
rewards and allow funds for equipment upgrades in the budget.
Advertising for Magazine
Mountain bike
REDEFENCE
YOUR RIMIT
REDEFENCE
YOUR RIMIT
Advertising for Magazine
Road bike
Advertising for Magazine
The youth bike
SPEED, CONFORT, CONTRAL
GO ADVENTURES
Lightweight, durable aluminium frame
Adjustable crank length lets you change pedal position
Designed, crafted, and sold by people who care about
bikes and their riders
The Speed Bike offers a 15.5″ toptube with 16″ wheels for the youngest
rippers out there. The frame and fork are Hi-Ten steel providing plenty of
strength while a coaster brake and rear caliper brake allow your child to
transition easily to hand brakes, Pedaling around is made easy as well
with 25×11 gearing.
Conquer any trail, from tame to treacherous, on
the world’s finest off-road bikes.
Jitesha is the world leader in mountain bike technology. No surprise that
our mountain bikes are the most technologically advanced on the market.
Each platform leads its class, and every model is loaded with features and
details that will make any ride, on any trail, better.
Super suspension lock outs
Extended size range
Smart wheel size
Alpha gold aluminium
Power. Passion. Performance. These light,
fast bikes have what it takes to keep you out
front.
Jitesha is the #1 performance bike brand in the world. Our
R&D department packs more engineering horsepower than
any other bike company, and they’re committed to making
every one of our road bikes, from hand-built carbon race
machines to refined aluminium models, the absolute best in its
class. You’ll feel the difference, from the first ride all the way to
the podium.
Internal Results
Capacity (SCU) 20,000 20,000 20,000 20,000 20,000 20,000
Wastage 18% 18% 16% 16% 18% 14%
Idle Time 30% 28% 37% 36% 28% 44%
Efficiency Index 0.75 0.75 0.75 0.75 0.75 0.75
Quality Index 0.75 0.75 0.75 0.75 0.75 0.75
No. of Products 1 1 1 1 1 1
Innovation and
Learning
Production
Improvement $400,000 $400,000
$400,0
00 $400,000 $400,000
$400,0
00
No. of Product Devpts
(last period) 0 0 0 0 0 0
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 85% 94% 93% 98% 92% 88%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2014
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $10.85 $10.85 $10.85 $10.85 $10.85 $10.85
Cumulative Change in
SHV 0% 0% 0% 0% 0% 0%
Share Price $10.85 $10.85 $10.85 $10.85 $10.85 $10.85
Dividend Per Share $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Market Capitalization
$10,854,83
3
$10,854,8
33
$10,85
4,833
$10,854,8
33
$10,854,
833
$10,85
4,833
Total Shareholder
Value
$10,854,83
3
$10,854,8
33
$10,85
4,833
$10,854,8
33
$10,854,
833
$10,85
4,833
Retail Sales
$12,600,00
0
$12,600,0
00
$12,60
0,000
$12,600,0
00
$12,600,
000
$12,60
0,000
Wholesale Sales $8,190,000
$8,190,00
0
$8,190,
000
$8,190,00
0
$8,190,0
00
$8,190,
000
Gross Margin $3,907,934
$3,907,93
4
$3,907,
934
$3,907,93
4
$3,907,9
34
$3,907,
934
Profit After Tax $1,309,269
$1,309,26
9
$1,309,
269
$1,309,26
9
$1,309,2
69
$1,309,
269
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Earnings per Share $1.309 $1.309 $1.309 $1.309 $1.309 $1.309
Cash $2,134,701
$2,134,70
1
$2,134,
701
$2,134,70
1
$2,134,7
01
$2,134,
701
Net Assets $3,309,269
$3,309,26
9
$3,309,
269
$3,309,26
9
$3,309,2
69
$3,309,
269
D/E Ratio (book
equity) 0.30 0.30 0.30 0.30 0.30 0.30
Customer
Satisfaction
Wholesale Sales $8,190,000
$8,190,00
0
$8,190,
000
$8,190,00
0
$8,190,0
00
$8,190,
000
Brand Advertising $250,000 $250,000
$250,0
00 $250,000 $250,000
$250,0
00
Total Product
Advertising $750,000 $750,000
$750,0
00 $750,000 $750,000
$750,0
00
Total Product PR $500,000 $500,000
$500,0
00 $500,000 $500,000
$500,0
00
Average Retailer
Margin 35% 35% 35% 35% 35% 35%
Distribution Channel
Support $179,885 $179,885
$179,8
85 $179,885 $179,885
$179,8
85
Internal Results
Capacity (SCU) 20,000 20,000 20,000 20,000 20,000 20,000
Wastage 15% 15% 15% 15% 15% 15%
Idle Time 40% 40% 40% 40% 40% 40%
Efficiency Index 0.75 0.75 0.75 0.75 0.75 0.75
Quality Index 0.75 0.75 0.75 0.75 0.75 0.75
No. of Products 1 1 1 1 1 1
Innovation and
Learning
Production
Improvement $400,000 $400,000
$400,0
00 $400,000 $400,000
$400,0
00
No. of Product Devpts
(last period) 0 0 0 0 0 0
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 100% 100% 100% 100% 100% 100%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2015
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $12.01 $13.90 $12.03 $11.96 $13.13 $12.84
Cumulative Change in
SHV 11% 28% 11% 10% 21% 18%
Share Price $12.01 $13.90 $12.03 $11.96 $13.13 $12.84
Dividend Per Share $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Market Capitalization
$12,009,35
6
$13,899,9
42
$12,03
2,587
$11,955,8
96
$13,131,
237
$12,83
7,056
Total Shareholder
Value
$12,009,35
6
$13,899,9
42
$12,03
2,587
$11,955,8
96
$13,131,
237
$12,83
7,056
Retail Sales
$13,471,11
6
$15,203,9
16
$13,07
6,000
$13,511,3
00
$14,950,
928
$12,39
4,500
Wholesale Sales $8,756,225
$9,882,54
5
$8,499,
400
$8,782,34
5
$9,718,1
03
$8,056,
425
Gross Margin $4,458,922
$5,023,58
9
$4,124,
065
$4,342,21
0
$4,852,8
28
$4,079,
552
Profit After Tax $1,099,968
$1,582,32
5
$1,187,
728
$1,097,92
8
$1,362,6
17
$1,482,
312
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Earnings per Share $1.100 $1.582 $1.188 $1.098 $1.363 $1.482
Cash $2,869,522
$4,042,55
6
$3,488,
435
$3,359,08
9
$3,728,7
17
$3,917,
437
Net Assets $4,409,237
$4,891,59
4
$4,496,
997
$4,407,19
7
$4,671,8
86
$4,791,
581
D/E Ratio (book
equity) 0.23 0.20 0.22 0.23 0.21 0.21
Customer
Satisfaction
Wholesale Sales $8,756,225
$9,882,54
5
$8,499,
400
$8,782,34
5
$9,718,1
03
$8,056,
425
Brand Advertising $250,000 $250,000
$250,0
00 $250,000 $250,000
$250,0
00
Total Product
Advertising $1,340,000
$2,000,00
0
$950,0
00
$1,075,00
0
$2,050,0
00
$1,000,
000
Total Product PR $720,000 $0
$710,0
00 $930,000 $90,000
$200,0
00
Average Retailer
Margin 35% 35% 35% 35% 35% 35%
Distribution Channel
Support $179,885 $179,885
$179,8
85 $179,885 $179,885
$179,8
85
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2016
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $13.46 $15.26 $15.49 $10.15 $15.72 $11.45
Cumulative Change in
SHV 24% 41% 43% (6%) 45% 5%
Share Price $13.46 $15.26 $15.49 $10.15 $15.72 $11.45
Dividend Per Share $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Market Capitalization
$13,458,27
8
$15,264,3
95
$15,49
2,324
$10,152,7
30
$15,723,
611
$11,45
0,044
Total Shareholder
Value
$13,458,27
8
$15,264,3
95
$15,49
2,324
$10,152,7
30
$15,723,
611
$11,45
0,044
Retail Sales
$16,227,54
0
$17,404,6
60
$12,23
7,940
$16,382,0
80
$14,447,
160
$13,71
3,780
Wholesale Sales
$12,170,65
5
$11,035,3
53
$8,969,
590
$10,190,6
78
$10,835,
370
$8,615,
106
Gross Margin $7,223,582
$5,721,20
6
$5,054,
391
$5,048,59
9
$6,184,3
77
$4,236,
355
Profit After Tax $855,852
$1,320,95
3
$1,741,
792 $678,434
$1,743,1
91
$745,0
56
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Earnings per Share $0.856 $1.321 $1.742 $0.678 $1.743 $0.745
Cash $3,132,576
$5,485,61
9
$4,893,
381
$4,086,66
9
$5,546,7
54
$4,581,
357
Net Assets $5,265,089
$6,212,54
7
$6,238,
789
$5,085,63
1
$6,415,0
77
$5,536,
637
D/E Ratio (book
equity) 0.19 0.16 0.16 0.20 0.16 0.18
Customer
Satisfaction
Wholesale Sales
$12,170,65
5
$11,035,3
53
$8,969,
590
$10,190,6
78
$10,835,
370
$8,615,
106
Brand Advertising $400,000 $300,000
$50,00
0 $700,000 $500,000
$500,0
00
Total Product
Advertising $4,000,000
$2,000,00
0
$2,000,
000
$2,100,00
0
$2,600,0
00
$2,000,
000
Total Product PR $960,000
$1,000,00
0 $0 $432,000 $125,000 $0
Average Retailer
Margin 25% 37% 27% 38% 25% 37%
Distribution Channel
Support $138,713 $225,919
$140,8
05 $520,178 $152,891
$358,4
87
Internal Results
Capacity (SCU) 20,000 20,000 20,000 20,000 20,000 20,000
Wastage 21% 20% 17% 19% 18% 16%
Idle Time 14% 20% 31% 23% 26% 37%
Efficiency Index 0.75 0.75 0.75 0.75 0.75 0.75
Quality Index 0.75 0.75 0.75 0.75 0.75 0.75
No. of Products 1 1 1 1 1 1
Innovation and
Learning
Production
Improvement $400,000 $400,000
$400,0
00 $400,000 $400,000
$400,0
00
No. of Product Devpts
(last period) 0 0 0 0 0 0
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 70% 98% 74% 94% 83% 94%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2017
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $15.32 $15.96 $17.34 $13.14 $15.88 $11.14
Cumulative Change in
SHV 41% 47% 60% 21% 46% 3%
Share Price $15.32 $15.96 $17.34 $13.14 $15.88 $11.14
Dividend Per Share $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Market Capitalization
$15,320,39
8
$15,962,7
60
$17,33
6,009
$13,137,3
76
$15,883,
840
$11,14
2,638
Total Shareholder
Value
$15,320,39
8
$15,962,7
60
$17,33
6,009
$13,137,3
76
$15,883,
840
$11,14
2,638
Retail Sales
$19,209,56
6
$19,146,6
24
$11,32
1,280
$16,852,3
68
$14,847,
360
$14,38
8,360
Wholesale Sales
$14,407,17
4
$12,879,8
98
$8,296,
824
$11,796,6
58
$11,135,
520
$9,085,
344
Gross Margin $8,384,758
$6,451,73
8
$4,660,
673
$6,569,29
0
$6,469,6
28
$4,445,
222
Profit After Tax $1,501,154
$1,288,64
7
$1,557,
843
$1,835,84
8
$1,386,0
63
$907,6
02
Number of Shares 1,000,000 1,000,000
1,000,0
00 1,000,000
1,000,00
0
1,000,0
00
Earnings per Share $1.501 $1.289 $1.558 $1.836 $1.386 $0.908
Cash $5,925,347
$6,456,52
1
$7,407,
239
$6,535,45
9
$6,010,4
04
$5,409,
245
Net Assets $6,766,243
$7,501,19
4
$7,796,
632
$6,921,47
9
$7,801,1
41
$6,444,
239
D/E Ratio (book
equity) 0.11 0.07 0.00 0.13 0.13 0.14
Customer
Satisfaction
Wholesale Sales
$14,407,17
4
$12,879,8
98
$8,296,
824
$11,796,6
58
$11,135,
520
$9,085,
344
Brand Advertising $500,000 $500,000
$50,00
0 $600,000 $550,000
$250,0
00
Total Product
Advertising $4,200,000
$2,300,00
0
$2,000,
000
$2,500,00
0
$3,200,0
00
$2,000,
000
Total Product PR $960,000
$1,300,00
0 $0 $150,000 $150,000 $0
Average Retailer
Margin 25% 33% 27% 30% 25% 37%
Distribution Channel
Support $165,554 $233,753
$130,1
72 $406,620 $145,915
$578,6
64
Internal Results
Capacity (SCU) 20,000 20,000 10,000 20,000 20,000 20,000
Wastage 16% 20% 21% 20% 21% 17%
Idle Time 31% 13% 19% 22% 14% 31%
Efficiency Index 0.76 0.77 0.75 0.75 0.75 0.75
Quality Index 0.75 0.78 0.77 0.75 0.75 0.76
No. of Products 1 1 1 1 1 1
Innovation and
Learning
Production
Improvement $573,108
$1,000,00
0
$300,0
00 $400,000 $400,000
$600,0
00
No. of Product Devpts
(last period) 0 0 0 0 0 0
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 96% 99% 99% 100% 67% 83%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2018
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $24.74 $20.20 $14.92 $20.37 $28.07 $17.57
Cumulative Change in
SHV 128% 86% 37% 88% 159% 62%
Share Price $24.74 $20.20 $14.92 $19.87 $28.07 $17.57
Dividend Per Share $0.00 $0.00 $0.00 $0.50 $0.00 $0.00
Number of Shares 1,000,000 1,000,000
1,303,5
97 1,000,000
1,000,00
0
1,188,9
38
Market Capitalization
$24,744,25
9
$20,201,0
16
$19,44
4,797
$19,874,0
11
$28,067,
583
$20,88
6,630
Total Shareholder
Value
$24,744,25
9
$20,201,0
16
$19,44
4,797
$20,374,0
11
$28,067,
583
$20,88
6,630
Retail Sales
$32,476,26
9
$29,411,2
84
$19,13
8,090
$25,614,9
60
$31,488,
480
$28,88
6,110
Wholesale Sales
$24,357,20
2
$19,911,4
31
$14,20
4,539
$17,930,4
72
$23,616,
360
$19,16
9,837
Gross Margin
$12,110,48
9
$9,135,08
6
$5,455,
856
$10,214,1
40
$13,589,
293
$10,61
5,094
Profit After Tax $3,223,501
$1,945,90
4
$87,87
1
$2,392,43
3
$3,637,6
26
$2,365,
772
Number of Shares 1,000,000 1,000,000
1,303,5
97 1,000,000
1,000,00
0
1,188,9
38
Earnings per Share $3.224 $1.946 $0.067 $2.392 $3.638 $1.990
Cash
$10,422,08
6
$6,912,04
7
$5,833,
058
$6,541,83
1
$5,321,7
12
$9,172,
190
Net Assets $9,989,745
$9,447,09
8
$12,88
4,505
$8,813,91
2
$11,438,
766
$10,81
0,015
D/E Ratio (book
equity) 0.17 0.05 0.00 0.00 0.00 0.18
Customer
Satisfaction
Wholesale Sales
$24,357,20
2
$19,911,4
31
$14,20
4,539
$17,930,4
72
$23,616,
360
$19,16
9,837
Brand Advertising $500,000 $500,000
$500,0
00 $600,000 $550,000
$500,0
00
Total Product
Advertising $3,630,000
$2,800,00
0
$3,000,
000
$4,250,00
0
$5,455,5
00
$3,500,
000
Total Product PR $1,800,000
$1,300,00
0
$400,0
00 $0 $510,000 $0
Average Retailer
Margin 25% 32% 26% 30% 25% 34%
Distribution Channel
Support $212,459 $294,185
$144,1
68 $574,256 $181,684
$706,6
40
Internal Results
Capacity (SCU) 25,000 31,653 25,000 28,000 45,000 35,000
Wastage 21% 38% 23% 38% 43% 42%
Idle Time 0% 0% 16% 0% 9% 1%
Efficiency Index 0.79 0.62 0.72 0.62 0.53 0.57
Quality Index 0.75 0.76 0.61 0.67 0.58 0.66
No. of Products 2 2 2 2 2 2
Innovation and
Learning
Production
Improvement $2,806,814
$2,400,00
0
$4,000,
000 $400,000 $400,000
$1,100,
000
No. of Product Devpts
(last period) 1 1 1 1 1 2
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 83% 87% 55% 64% 86% 85%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2019
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $31.94 $29.21 $16.41 $23.52 $38.38 $22.93
Cumulative Change in
SHV 194% 169% 51% 117% 254% 111%
Share Price $31.94 $29.11 $16.41 $22.72 $38.38 $22.83
Dividend Per Share $0.00 $0.10 $0.00 $0.25 $0.00 $0.10
Number of Shares 905,170 976,487
1,180,0
41 976,100
1,000,00
0
1,161,9
00
Market Capitalization
$28,908,30
9
$28,422,7
43
$19,36
5,882
$22,177,4
40
$38,383,
517
$26,52
2,311
Total Shareholder
Value
$28,908,30
9
$28,520,3
92
$19,36
5,882
$22,971,4
65
$38,383,
517
$26,63
8,502
Retail Sales
$32,331,27
8
$35,559,7
56
$33,86
2,380
$28,435,0
68
$39,762,
536
$30,53
2,320
Wholesale Sales
$24,248,45
8
$25,468,2
56
$24,67
1,023
$19,904,5
48
$29,821,
902
$20,88
9,800
Gross Margin
$13,357,53
0
$12,106,4
35
$9,415,
739
$9,175,16
1
$17,047,
468
$13,33
3,818
Profit After Tax $3,082,681
$3,410,28
4
$1,369,
663
$2,263,83
9
$4,254,0
69
$2,408,
556
Number of Shares 905,170 976,487
1,180,0
41 976,100
1,000,00
0
1,161,9
00
Earnings per Share $3.406 $3.492 $1.161 $2.319 $4.254 $2.073
Cash $6,456,711
$10,236,1
19
$4,027,
087
$5,990,40
5
$6,682,7
45
$7,678,
349
Net Assets
$10,608,60
2
$12,260,9
97
$12,31
9,025
$10,334,9
88
$15,692,
835
$12,60
3,643
D/E Ratio (book
equity) 0.13 0.00 0.00 0.00 0.00 0.11
Customer
Satisfaction
Wholesale Sales
$24,248,45
8
$25,468,2
56
$24,67
1,023
$19,904,5
48
$29,821,
902
$20,88
9,800
Brand Advertising $500,000 $500,000
$700,0
00 $600,000 $550,000
$500,0
00
Total Product
Advertising $3,630,000
$2,800,00
0
$2,500,
000
$4,250,00
0
$6,110,0
00
$4,050,
000
Total Product PR $3,000,000
$2,300,00
0
$2,500,
000 $0
$2,090,0
00 $0
Average Retailer
Margin 25% 28% 27% 30% 25% 32%
Distribution Channel
Support $255,767 $294,384
$197,4
78 $572,287 $273,983
$586,3
60
Internal Results
Capacity (SCU) 35,000 31,677 33,000 37,000 60,000 48,800
Wastage 19% 28% 26% 35% 44% 42%
Idle Time 10% 0% 5% 10% 10% 10%
Efficiency Index 0.78 0.72 0.72 0.61 0.51 0.53
Quality Index 0.70 0.80 0.75 0.66 0.55 0.62
No. of Products 2 3 3 2 3 2
Innovation and
Learning
Production
Improvement $3,713,766
$3,200,00
0
$5,200,
000
$2,700,00
0 $400,000
$1,560,
000
No. of Product Devpts
(last period) 1 1 1 0 1 2
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 64% 95% 89% 84% 87% 77%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2020
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $38.20 $35.43 $22.44 $24.36 $34.45 $23.39
Cumulative Change in
SHV 252% 226% 107% 124% 217% 116%
Share Price $38.20 $35.22 $21.94 $23.38 $33.45 $22.28
Dividend Per Share $0.00 $0.10 $0.50 $0.10 $1.00 $1.00
Number of Shares 825,036 976,487
1,067,7
40 976,100 904,960
1,141,0
92
Market Capitalization
$31,513,12
5
$34,390,8
61
$23,42
8,243
$22,818,1
58
$30,269,
103
$25,42
7,381
Total Shareholder
Value
$31,513,12
5
$34,595,9
24
$23,96
2,113
$23,789,1
95
$31,174,
063
$26,69
6,282
Retail Sales
$35,402,36
4
$38,069,5
20
$39,24
1,680
$30,646,6
44
$37,069,
534
$30,66
1,290
Wholesale Sales
$26,551,77
3
$27,371,9
93
$28,42
8,407
$22,984,9
83
$27,802,
150
$21,82
6,657
Gross Margin
$16,519,29
7
$14,753,2
40
$14,57
0,090
$11,439,1
86
$15,906,
747
$13,25
0,754
Profit After Tax $3,369,258
$2,623,20
7
$2,666,
127
$1,354,47
1
$1,460,8
00
$1,620,
734
Number of Shares 825,036 976,487
1,067,7
40 976,100 904,960
1,141,0
92
Earnings per Share $4.084 $2.686 $2.497 $1.388 $1.614 $1.420
Cash $6,963,859
$8,853,06
7
$7,027,
481
$5,642,01
4
($2,700,
455)
$5,486,
437
Net Assets
$11,290,66
8
$14,786,5
56
$12,51
6,138
$11,591,8
49
$12,418,
307
$12,58
4,558
D/E Ratio (book
equity) 0.13 0.00 0.00 0.00 0.22 0.09
Customer
Satisfaction
Wholesale Sales
$26,551,77
3
$27,371,9
93
$28,42
8,407
$22,984,9
83
$27,802,
150
$21,82
6,657
Brand Advertising $400,000 $500,000
$700,0
00 $600,000 $600,000
$600,0
00
Total Product
Advertising $5,330,000
$4,050,00
0
$4,400,
000
$4,580,00
0
$7,710,0
00
$5,700,
000
Total Product PR $3,540,000
$2,800,00
0
$2,700,
000
$2,400,00
0
$3,690,0
00
$1,000,
000
Average Retailer
Margin 25% 28% 28% 25% 25% 29%
Distribution Channel
Support $283,324 $287,878
$259,2
39 $234,325 $281,769
$488,7
15
Internal Results
Capacity (SCU) 35,000 39,208 36,000 37,000 70,000 48,800
Wastage 19% 24% 27% 29% 44% 41%
Idle Time 10% 5% 8% 10% 11% 8%
Efficiency Index 0.79 0.75 0.70 0.68 0.51 0.55
Quality Index 0.70 0.83 0.80 0.71 0.54 0.69
No. of Products 3 3 3 3 3 3
Innovation and
Learning
Production
Improvement $717,582
$5,300,00
0
$2,700,
000
$2,700,00
0 $600,000
$2,800,
000
No. of Product Devpts
(last period) 1 2 1 1 0 2
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 47% 83% 82% 86% 51% 62%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2021
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $44.16 $38.13 $34.49 $15.49 $28.90 $18.28
Cumulative Change in
SHV 307% 251% 218% 43% 166% 68%
Share Price $44.16 $36.86 $31.44 $14.32 $24.12 $17.06
Dividend Per Share $0.00 $1.03 $2.50 $0.10 $3.69 $0.00
Number of Shares 800,000 976,487
966,42
7 967,973 818,902
1,235,5
69
Market Capitalization
$35,330,82
7
$35,997,3
77
$30,38
8,999
$13,857,1
09
$19,749,
707
$21,08
0,124
Total Shareholder
Value
$35,330,82
7
$37,228,7
27
$33,39
2,324
$15,022,0
48
$23,764,
336
$22,47
5,915
Retail Sales
$38,380,02
0
$44,094,5
00
$40,36
3,590
$29,292,7
26
$32,732,
330
$27,46
9,025
Wholesale Sales
$28,785,01
5
$31,892,9
35
$29,24
9,962
$20,504,9
08
$24,549,
248
$20,04
5,666
Gross Margin
$16,651,41
4
$15,549,2
30
$17,20
6,857
$9,105,80
2
$14,028,
777
$11,95
8,679
Profit After Tax $3,150,811
$2,848,97
0
$3,861,
074
($209,171
) $623,094
$300,5
91
Number of Shares 800,000 976,487
966,42
7 967,973 818,902
1,235,5
69
Earnings per Share $3.939 $2.918 $3.995 ($0.216) $0.761 $0.243
Cash
$11,544,59
3
$13,450,9
28
$6,507,
078
$4,805,88
2
($1,409,
209)
$8,712,
638
Net Assets
$13,437,38
9
$16,629,7
44
$11,62
6,996
$11,086,3
98
$6,999,8
36
$14,88
5,152
D/E Ratio (book
equity) 0.00 0.00 0.00 0.00 0.20 0.07
Customer
Satisfaction
Wholesale Sales
$28,785,01
5
$31,892,9
35
$29,24
9,962
$20,504,9
08
$24,549,
248
$20,04
5,666
Brand Advertising $400,000 $500,000
$700,0
00 $600,000 $600,000
$600,0
00
Total Product
Advertising $5,830,000
$6,000,00
0
$4,400,
000
$4,550,00
0
$6,770,0
00
$5,700,
000
Total Product PR $4,830,000
$3,300,00
0
$2,700,
000
$2,730,00
0
$3,525,0
00
$1,000,
000
Average Retailer
Margin 25% 28% 28% 30% 25% 27%
Distribution Channel
Support $259,058 $304,230
$303,9
42 $650,518 $263,869
$331,6
48
Internal Results
Capacity (SCU) 26,300 39,208 46,500 37,000 38,420 43,000
Wastage 18% 14% 36% 18% 44% 35%
Idle Time 8% 7% 6% 31% 11% 10%
Efficiency Index 0.80 0.85 0.62 0.74 0.51 0.61
Quality Index 0.80 0.88 0.80 0.74 0.55 0.77
No. of Products 3 3 3 3 3 3
Innovation and
Learning
Production
Improvement $2,342,897
$5,500,00
0
$2,650,
000
$2,700,00
0 $378,068
$4,000,
000
No. of Product Devpts
(last period) 0 1 2 0 0 3
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 87% 89% 88% 73% 61% 52%
Industry Benchmark Report
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2022
BMX
MOUNTAI
N
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Financial Results
Shareholder Value
(SHV) $38.03 $41.53 $49.90 $2.41 $21.45 $22.36
Cumulative Change in
SHV 250% 283% 360% (78%) 98% 106%
Share Price $38.03 $39.12 $41.55 $0.01 $14.76 $19.02
Dividend Per Share $0.00 $1.03 $5.00 $1.10 $1.43 $2.00
Number of Shares 800,000 883,714
874,58
4 875,731 870,380
1,124,2
05
Market Capitalization
$30,425,99
2
$34,567,7
19
$36,33
5,211 $8,757
$12,843,
406
$21,37
7,680
Total Shareholder
Value
$30,425,99
2
$36,832,4
30
$44,01
1,788
$2,253,49
4
$18,504,
141
$25,16
1,460
Retail Sales
$39,038,70
3
$40,028,2
00
$38,97
5,040
$42,433,3
40
$22,469,
106
$26,43
2,380
Wholesale Sales
$29,279,02
7
$29,216,6
50
$28,30
6,182
$29,703,3
38
$16,851,
830
$19,82
4,285
Gross Margin
$13,490,07
1
$15,367,7
63
$16,35
9,715
$12,716,4
88
$9,914,8
66
$11,77
1,813
Profit After Tax $1,062,480
$3,382,70
3
$5,274,
356
($12,415,
571) $488,196
$3,666,
111
Number of Shares 800,000 883,714
874,58
4 875,731 870,380
1,124,2
05
Earnings per Share $1.328 $3.828 $6.031 ($14.177) $0.561 $3.261
Cash $8,636,674
$12,878,8
36
$5,716,
308
$14,923,2
82
$2,019,9
55
$10,99
3,616
Net Assets
$14,499,86
9
$15,511,2
23
$9,496,
058
($3,679,0
01)
$7,422,8
24
$14,30
7,865
D/E Ratio (book
equity) 0.00 0.00 0.00 100.00 0.00 0.06
Customer
Satisfaction
Wholesale Sales
$29,279,02
7
$29,216,6
50
$28,30
6,182
$29,703,3
38
$16,851,
830
$19,82
4,285
Brand Advertising $400,000 $500,000
$700,0
00 $600,000 $500,000
$600,0
00
Total Product
Advertising $5,830,000
$6,000,00
0
$4,400,
000
$9,550,00
0
$6,170,0
00
$4,100,
000
Total Product PR $4,860,000
$3,300,00
0
$2,700,
000
$6,450,00
0
$1,110,0
00
$350,0
00
Average Retailer
Margin 25% 27% 27% 30% 25% 25%
Distribution Channel
Support $283,332 $352,770
$317,5
69 $644,062 $206,540
$292,7
48
Internal Results
Capacity (SCU) 37,720 39,208 45,000 33,000 35,164 36,500
Wastage 19% 8% 34% 19% 44% 32%
Idle Time 6% 14% 10% 0% 11% 11%
Efficiency Index 0.80 0.90 0.63 0.81 0.51 0.64
Quality Index 0.80 0.91 0.84 0.90 0.55 0.81
No. of Products 3 3 3 3 2 3
Innovation and
Learning
Production
Improvement $5,899,000
$5,500,00
0
$2,600,
000
$6,700,00
0 $109,960
$2,400,
000
No. of Product Devpts
(last period) 0 0 0 2 0 0
No. of Product Devpts
(Total) 3 5 5 4 2 9
Demand Forecast
Accuracy 72% 91% 83% 82% 60% 53%
Industry Reports Overview
2015 March – MikesBikes Course – Multi-Player World 2 – JITENSHA
——————————————————————————————–
| TO: FROM: DATE: SUBJECT: |
President Corporate Strategy Consultants (CSC) 31 December 2022 Industry Reports for 2022 |
——————————————————————————————–
The following key industry results have been calculated for 2022:
BMX
MOUNTAIN
Ochirova
Bikes
REM
Cycle
Panthera
Bikes
D-SAB
BIKES
JITENS
HA
Shareholder Value
(SHV) $38.03 $41.53 $49.90 $2.41 $21.45 $22.36
Cumulative Change
in SHV 250% 283% 360% (78%) 98% 106%
Wholesale Sales
Revenue $29,279,027
$29,216,65
0
$28,306,
182
$29,703,33
8
$16,851,8
30
$19,824,
285
Gross Margin $13,490,071
$15,367,76
3
$16,359,
715
$12,716,48
8
$9,914,86
6
$11,771,
813
Gross Margin % (of
sales) 46% 53% 58% 43% 59% 59%
Profit Before Tax $1,517,829 $4,832,433
$7,534,7
94
($12,415,5
71) $697,423
$5,237,3
01
Profit Before Tax %
(of sales) 5% 17% 27% (42%) 4% 26%
Profit After Tax $1,062,480 $3,382,703
$5,274,3
56
($12,415,5
71) $488,196
$3,666,1
11
Earnings per Share $1.328 $3.828 $6.031 ($14.177) $0.561 $3.261
Factory Report
2015 March – MikesBikes Course – Multi-Player World 2 – JITENSHA – Period 2022
Period 2022 2021 2020 2019 2018 2017 2016 2015 2014
CAPACITY
Capacity sold
(SCU) 6,500 5,800 0 0 0 0 0 0 0
Capacity
purchased(SCU) 0 0 0
13,80
0
15,00
0 0 0 0 0
TOTAL
CAPACITY (SCU) 36,500 43,000 48,800
48,80
0
35,00
0
20,00
0
20,00
0
20,00
0
20,00
0
Capacity was
allocated to:
Production (%) 57% 55% 50% 48% 57% 52% 47% 42% 45%
Wastage (%) 32% 35% 41% 42% 42% 17% 16% 14% 15%
Idle Time (%) 11% 10% 8% 10% 1% 31% 37% 44% 40%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Administration
Staff 7 8 9 8 6 4 4 4 4
Marketing & Sales
Staff 9 11 14 13 11 6 6 6 6
Production Admin
Staff 4 5 5 5 4 2 2 2 2
PRODUCTION
PROCESS
Efficiency
Improvement
$1,000
,000
$2,000
,000
$1,000
,000
$700,
000
$500,
000
$300,
000
$250,
000
$250,
000
$250,
000
Efficiency Index 0.64 0.61 0.55 0.53 0.57 0.75 0.75 0.75 0.75
Max Production
Efficiency 64% 61% 55% 53% 57% 75% 75% 75% 75%
Quality
Improvement
$1,400
,000
$2,000
,000
$1,800
,000
$860,
000
$600,
000
$300,
000
$150,
000
$150,
000
$150,
000
Quality Index 0.81 0.77 0.69 0.62 0.66 0.76 0.75 0.75 0.75
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2014
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
(No sales)
Mountain
Adv1
BMX
MOUNTAIN 18,000 $700 0.15 0.09 0.35 0.75 1.00 1.00 0.60
Adv2
Ochirova
Bikes 18,000 $700 0.15 0.09 0.35 0.75 1.00 1.00 0.60
Adv3 REM Cycle 18,000 $700 0.15 0.09 0.35 0.75 1.00 1.00 0.60
Adv4
Panthera
Bikes 18,000 $700 0.15 0.09 0.35 0.75 1.00 1.00 0.60
Adv5
D-SAB
BIKES 18,000 $700 0.15 0.09 0.35 0.75 1.00 1.00 0.60
Adv6 JITENSHA 18,000 0 $700 0.15 0.09 0.35 0.75 1.00 1.00 0.60
Average
(Weighted) 108,000 $700 0.15 0.09 0.35 0.75 1.00 – 0.60
Youth
(No sales)
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2015
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
(No sales)
Mountain
Adv1
BMX
MOUNTAIN 18,762 $718 0.22 0.10 0.35 0.75 1.00 1.00 0.60
Adv2
Ochirova
Bikes 21,294 $714 0.29 0.06 0.35 0.75 1.00 1.00 0.60
Adv3 REM Cycle 18,680 $700 0.20 0.11 0.35 0.75 1.00 1.00 0.60
Adv4
Panthera
Bikes 19,030 $710 0.20 0.13 0.35 0.75 1.00 1.00 0.60
Adv5
D-SAB
BIKES 21,328 $701 0.27 0.06 0.35 0.75 1.00 1.00 0.60
Adv6 JITENSHA 16,526 0 $750 0.21 0.08 0.35 0.75 1.00 1.00 0.60
Average
(Weighted) 115,620 $714 0.23 0.09 0.35 0.75 1.00 – 0.60
Youth
(No sales)
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2016
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est.
Lost
Sales
Retail
Price
Awaren
ess PR
Dist
ribu
tion Quality
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
(No sales)
Mountain
Adv1
BMX
MOUNTAIN 22,260 $729 0.41 0.13 0.23 0.75 1.00 1.00 0.60
Adv2
Ochirova
Bikes 23,842 $730 0.33 0.12 0.46 0.75 1.00 1.00 0.60
Adv3 REM Cycle 17,116 $715 0.26 0.07 0.24 0.75 1.00 1.00 0.60
Adv4
Panthera
Bikes 22,912 $715 0.30 0.10 0.45 0.75 1.00 1.00 0.60
Adv5
D-SAB
BIKES 20,580 $702 0.36 0.04 0.27 0.75 1.00 1.00 0.60
Adv6 JITENSHA 18,786 0 $730 0.28 0.05 0.38 0.75 1.00 1.00 0.60
Average
(Weighted) 125,496 $720 0.33 0.09 0.34 0.75 1.00 – 0.60
Youth
(No sales)
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2017
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
(No sales)
Mountain
Adv1
BMX
MOUNTAIN 25,994 $739 0.48 0.14 0.30 0.75 1.00 1.00 0.60
Adv2
Ochirova
Bikes 26,816 $714 0.34 0.17 0.47 0.78 1.00 1.00 0.60
Adv3 REM Cycle 15,724 $720 0.27 0.05 0.21 0.77 1.00 1.00 0.60
Adv4
Panthera
Bikes 23,504 $717 0.36 0.07 0.41 0.75 1.00 1.00 0.60
Adv5 D-SAB BIKES 21,120 $703 0.41 0.03 0.25 0.75 1.00 1.00 0.60
Adv6 JITENSHA 19,576 0 $735 0.31 0.03 0.43 0.76 1.00 1.00 0.60
Average
(Weighted) 132,734 $721 0.37 0.09 0.36 0.76 1.00 – 0.60
Youth
(No sales)
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2018
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
LiquidLightning
_2018
BMX
MOUNTAIN 5,475 $1,999 0.10 0.06 0.46 0.75 1.00 0.75 0.60
Swift_2018 REM Cycle 4,858 $1,980 0.15 0.01 0.32 0.61 1.00 1.00 0.60
Average
(Weighted) 10,333 $1,993 0.12 0.05 0.42 0.71 1.00 – 0.60
Mountain
Adv1
BMX
MOUNTAIN 29,536 $729 0.49 0.14 0.42 0.75 1.00 0.98 0.60
Adv2
Ochirova
Bikes 30,066 $714 0.36 0.20 0.58 0.76 1.00 0.99 0.60
Adv3 REM Cycle 13,130 $725 0.23 0.03 0.24 0.61 1.00 1.00 0.60
Adv4
Panthera
Bikes 23,638 $720 0.37 0.04 0.50 0.67 1.00 1.00 0.60
Adv5
D-SAB
BIKES 22,200 $705 0.45 0.04 0.32 0.58 1.00 1.00 0.60
Adv6 JITENSHA 19,354 0 $715 0.29 0.02 0.51 0.66 1.00 1.00 0.60
Average
(Weighted) 137,924 $718 0.38 0.09 0.45 0.68 1.00 – 0.60
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Youth
frenzy
Ochirova
Bikes 19,376 $410 0.13 0.00 0.59 0.76 1.00 0.86 0.60
Funksta_2018
Panthera
Bikes 22,040 $390 0.27 0.00 0.54 0.67 1.00 0.77 0.60
helty futu
D-SAB
BIKES 42,804 $370 0.26 0.00 0.36 0.58 1.00 1.00 0.60
YK JITENSHA 39,600 5,093 $380 0.25 0.00 0.53 0.66 1.00 0.89 0.60
Average
(Weighted) 123,820 $385 0.24 0.00 0.50 0.65 1.00 – 0.60
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2019
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
LiquidLightning
_2018
BMX
MOUNTAIN 5,600 $1,999 0.14 0.29 0.66 0.70 0.75 1.00 0.60
Swift_2018 REM Cycle 4,485 $1,980 0.16 0.16 0.51 0.75 1.00 1.00 0.60
Swift_2019
Ochirova
Bikes 3,494 $2,000 0.09 0.15 0.64 0.80 1.00 0.86 0.60
rich high
D-SAB
BIKES 3,314 $1,970 0.10 0.16 0.43 0.55 1.00 1.00 0.60
Average
(Weighted) 16,893 $1,989 0.13 0.20 0.57 0.71 0.92 – 0.60
Mountain
Adv1
BMX
MOUNTAIN 28,602 $739 0.48 0.14 0.50 0.70 0.98 1.00 0.60
Adv2
Ochirova
Bikes 29,554 $714 0.37 0.22 0.58 0.80 0.99 0.92 0.60
Adv3 REM Cycle 17,952 $715 0.25 0.09 0.33 0.75 1.00 1.00 0.60
Adv4
Panthera
Bikes 21,924 $717 0.38 0.03 0.49 0.66 1.00 1.00 0.60
Adv5
D-SAB
BIKES 24,822 $706 0.47 0.04 0.51 0.55 1.00 1.00 0.60
Adv6 JITENSHA 20,328 0 $710 0.31 0.01 0.52 0.62 1.00 1.00 0.75
Average
(Weighted) 143,182 $718 0.39 0.10 0.50 0.68 0.99 – 0.62
Firm Sales Est. Lost
Sales
Retail
Price
Awaren
ess
PR Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Youth
frenzy
Ochirova
Bikes 18,220 $410 0.19 0.00 0.50 0.80 0.86 0.92 0.60
Funksta_2018
Panthera
Bikes 32,604 $390 0.40 0.00 0.54 0.66 0.77 1.00 0.60
helty futu
D-SAB
BIKES 42,344 $371 0.41 0.00 0.64 0.55 1.00 1.00 0.60
YK JITENSHA 43,512 0 $370 0.40 0.00 0.68 0.62 0.89 1.00 0.75
Mini_2019 REM Cycle 33,740 $360 0.20 0.02 0.32 0.75 1.00 1.00 0.60
Average
(Weighted) 170,420 $376 0.34 0.00 0.55 0.66 0.91 – 0.64
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2020
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
LiquidLightning
_2018
BMX
MOUNTAIN 4,412 $1,989 0.17 0.47 0.64 0.70 1.00 1.00 0.60
Swift_2018 REM Cycle 4,250 $2,000 0.17 0.37 0.50 0.80 1.00 1.00 0.60
Swift_2019
Ochirova
Bikes 2,085 $2,500 0.14 0.24 0.66 0.83 0.86 1.00 0.60
rich high
D-SAB
BIKES 2,970 $2,025 0.17 0.37 0.47 0.54 1.00 1.00 0.60
Flash
Panthera
Bikes 3,103 $1,998 0.12 0.28 0.33 0.71 1.00 1.00 0.60
Speed Bike JITENSHA 1,713 0 $1,990 0.12 0.09 0.36 0.69 1.00 1.00 0.60
Average
(Weighted) 18,533 $2,056 0.15 0.34 0.51 0.71 0.98 – 0.60
Mountain
Adv1
BMX
MOUNTAIN 27,972 $729 0.46 0.14 0.56 0.70 1.00 1.00 0.60
Adv2
Ochirova
Bikes 33,130 $714 0.40 0.24 0.56 0.83 0.92 1.00 0.75
Adv3 REM Cycle 23,272 $740 0.33 0.06 0.47 0.80 1.00 1.00 0.75
Adv4
Panthera
Bikes 19,426 $715 0.37 0.02 0.44 0.71 1.00 1.00 0.60
Adv5
D-SAB
BIKES 25,196 $707 0.48 0.07 0.54 0.54 1.00 1.00 0.60
Adv6 JITENSHA 21,174 0 $710 0.33 0.01 0.54 0.69 1.00 1.00 0.82
Average
(Weighted) 150,170 $719 0.40 0.10 0.52 0.72 0.98 – 0.69
Firm Sales Est. Lost
Sales
Retail
Price
Awaren
ess
PR Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Youth
frenzy
Ochirova
Bikes 26,292 $350 0.24 0.03 0.44 0.83 0.92 0.88 0.60
Funksta_2018
Panthera
Bikes 28,924 $365 0.42 0.00 0.51 0.71 1.00 1.00 0.60
helty futu
D-SAB
BIKES 35,596 $372 0.47 0.00 0.62 0.54 1.00 1.00 0.60
YK JITENSHA 33,024 0 $370 0.46 0.00 0.67 0.69 1.00 1.00 0.75
Mini_2019 REM Cycle 35,580 $380 0.35 0.04 0.58 0.80 1.00 1.00 0.60
Funsta_2020
BMX
MOUNTAIN 16,452 $379 0.21 0.00 0.41 0.70 1.00 1.00 0.60
Average
(Weighted) 175,868 $369 0.37 0.01 0.55 0.71 0.98 – 0.63
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2021
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Road
LiquidLightning
_2018
BMX
MOUNTAIN 3,940 $1,999 0.18 0.53 0.56 0.80 1.00 1.00 0.60
Swift_2018 REM Cycle 4,322 $2,000 0.19 0.45 0.55 0.80 1.00 1.00 0.75
Swift_2019
Ochirova
Bikes 3,515 $1,500 0.16 0.28 0.63 0.88 1.00 0.99 0.60
rich high
D-SAB
BIKES 2,469 $2,050 0.21 0.43 0.45 0.55 1.00 1.00 0.60
Flash
Panthera
Bikes 3,342 $1,998 0.16 0.45 0.51 0.74 1.00 1.00 0.60
Speed Bike JITENSHA 2,099 0 $1,995 0.19 0.13 0.29 0.77 1.00 1.00 0.75
Average
(Weighted) 19,687 $1,911 0.18 0.40 0.52 0.77 1.00 – 0.65
Mountain
Adv1
BMX
MOUNTAIN 29,528 $715 0.45 0.17 0.51 0.80 1.00 1.00 0.60
Adv2
Ochirova
Bikes 37,076 $700 0.41 0.25 0.60 0.88 1.00 1.00 0.75
Adv3 REM Cycle 25,638 $725 0.37 0.04 0.57 0.80 1.00 1.00 0.75
Adv4
Panthera
Bikes 20,050 $715 0.38 0.01 0.52 0.74 1.00 1.00 0.60
Adv5
D-SAB
BIKES 24,690 $708 0.47 0.09 0.51 0.55 1.00 1.00 0.60
Adv6 JITENSHA 20,436 0 $710 0.34 0.01 0.47 0.77 1.00 1.00 0.82
Average
(Weighted) 157,418 $711 0.41 0.11 0.54 0.77 1.00 – 0.69
Firm Sales
Est. Lost
Sales
Retail
Price
Awaren
ess PR
Distribu
tion
Qual
ity
Prev
Delivery*
Current
Delivery*
Product
Specs
Youth
frenzy
Ochirova
Bikes 42,896 $300 0.36 0.05 0.53 0.88 0.88 1.00 0.60
Funksta_2018
Panthera
Bikes 22,684 $365 0.40 0.00 0.57 0.74 1.00 1.00 0.60
helty futu
D-SAB
BIKES 27,320 $373 0.44 0.01 0.57 0.55 1.00 1.00 0.60
YK JITENSHA 23,708 0 $370 0.46 0.00 0.51 0.77 1.00 1.00 0.75
Mini_2019 REM Cycle 35,492 $370 0.40 0.06 0.66 0.80 1.00 1.00 0.75
Funsta_2020
BMX
MOUNTAIN 26,160 $359 0.31 0.08 0.39 0.80 1.00 0.99 0.60
Average
(Weighted) 178,260 $351 0.39 0.04 0.54 0.77 0.97 – 0.65
Market Summary (All Product Details)
2015 March – MikesBikes Course – Multi-Player World 2 – Period 2022
This report shows various information for all products on the market.
Most values are reported as a rating between 0.00 and 1.00, where 1.00 is the highest possible rating.
Every segment has different preferences, and 1.00 is rarely the optimal value to aim for.
Firm Sales
Est. Lost
Sales
Retail
Price
Aware
ness PR Distribution Quality
Prev
Delivery*
Road
LiquidLightning_2018
BMX
MOUNTAI
N 4,397 $1,899 0.19 0.59 0.56 0.80 1.00
Swift_2018 REM Cycle 4,932 $2,000 0.20 0.52 0.58 0.84 1.00
Swift_2019
Ochirova
Bikes 1,100 $1,500 0.17 0.32 0.69 0.91 0.99
rich high
D-SAB
BIKES 0 $0 0.00 0.00 0.15 0.00 0.00
Flash
Panthera
Bikes 5,725 $1,950 0.23 0.61 0.54 0.90 1.00
Speed Bike JITENSHA 1,987 0 $1,700 0.19 0.08 0.30 0.81 1.00
Average (Weighted) 18,141 $1,839 0.20 0.48 0.56 0.86 1.00
Firm Sales Est. Lost
Sales
Retail
Price
Aware
ness
PR Distribution Quality Prev
Delivery*
Mountain
Adv1
BMX
MOUNTAI
N 28,884 $700 0.43 0.20 0.56 0.80 1.00
Adv2
Ochirova
Bikes 36,022 $700 0.41 0.27 0.67 0.91 1.00
Adv3 REM Cycle 24,226 $720 0.38 0.03 0.60 0.84 1.00
Adv4
Panthera
Bikes 29,538 $715 0.45 0.20 0.51 0.90 1.00
Adv5
D-SAB
BIKES 20,606 $715 0.45 0.10 0.39 0.55 1.00
Adv6 JITENSHA 22,396 0 $680 0.33 0.03 0.37 0.81 1.00
Average (Weighted) 161,672 $705 0.41 0.15 0.53 0.82 1.00
Youth
frenzy
Ochirova
Bikes 43,876 $300 0.39 0.07 0.66 0.91 1.00
Funksta_2018
Panthera
Bikes 27,808 $365 0.46 0.02 0.51 0.90 1.00
Firm Sales
Est. Lost
Sales
Retail
Price
Aware
ness PR Distribution Quality
Prev
Delivery*
helty futu
D-SAB
BIKES 20,684 $374 0.42 0.01 0.45 0.55 1.00
YK JITENSHA 26,084 0 $300 0.42 0.00 0.39 0.81 1.00
Mini_2019 REM Cycle 31,536 $370 0.41 0.07 0.67 0.84 1.00
Funsta_2020
BMX
MOUNTAI
N 30,000 $349 0.33 0.13 0.51 0.80 0.99
Average (Weighted) 179,988 $339 0.40 0.06 0.55 0.82 1.00
Meeting Minutes
Meeting Title: Year 1 – 2015 Marketing and production strategy
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 10/04/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Set the price of products
| Discussion | ||
| Planning a product segmentation strategy, it may incur higher product development or manufacturing costs to create different versions, so it is important to focus on segments where JITESHA can make a profit. Price segmentation enables us to offer the same basic product, but add features that customers are willing to pay for or remove cost elements that are not important to customers. |
||
| Conclusions | ||
| As the first year of launching product, price has set at $750 which is matched our segmentation where recommended price is among $700 – $1,000. It would be a rational price that in order to keep 50 % gross margin, and if the market did not respond, the price would be considered to adjust to the demand. Alternatively sales unit forecast will be estimated 18,200 in 2016 positively. |
||
| Action Items | Person responsible | Dead line |
| Set a price of product | Yuka Nishimura | 11/04/2015 |
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| In term of market it is extremely important that our company need to invest in marketing vehicles that allow us to establish a level of authenticity with their audience. Understand what’s valuable to our audience and what’s magnetic brand messaging. Alternatively products must be match those audience’ needs more precisely. |
||
| Conclusions | ||
| With well determining our financial status and consider where to spend, we have set a budget 1.2 million for advertising 80% and PR 20%. According to marketing research, Internet and TV would not be sensitive with Mountain bike unless allocates a big budget, therefore we focus on Magazine. |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Joann Jorge | 11/04/2015 |
Research the most effective media channel
Determine product segmentation
Allocation of budget
Advertising TV $200,000 Internet $100,000 Magazine $700,00
PR TV $0 Internet $0 Magazine $200,000
Meeting Minutes
Meeting Title: Year 2 – 2016 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 19/04/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Branding Strategy
| Discussion | ||
| Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. Imprinting in their minds what your brand is and what it stands for can increase sales, particularly in areas where few obvious differences are apparent among competitors. Some researches show that an effective way to branding mountain bike would be approximately $400K – $700K. |
||
| Conclusions | ||
| Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product. We have decided to budget for $500,000 as the first campaign. |
||
| Action Items | Person responsible | Dead line |
| Branding the product | Yuka Nishimura | 19/04/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion |
| Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue. In this program, there are Bike shop, Sports stores and Discount store already have resources and relationships to quickly bring our product to market. If we sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers – and they are, since they’re buying our product and reselling it. Understand their needs and deliver strong marketing programs; we’ll maximize everyone’s revenue in the process. |
| Conclusions |
| We devote resources to the program, but we wonder whether we’d be better off building an alternative distribution method — one that could help we grow more aggressively than we are growing now. Product Price has been decreased to $730 due to decline of sales where was set at $750. And volume of products has been produced 20,000 plus 428 closing balance. |
Bike shop $50,000 35%
Sports stores $100,000 38%
Discount store $20,000 30%
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors Pricing of the products Producing of the product s |
Joan Jorge | 19/04/2015 |
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| In term of market it is extremely important that our company need to invest in marketing vehicles that allow us to establish a level of authenticity with their audience. Understand what’s valuable to our audience and what’s magnetic brand messaging. Alternatively products must be match those audience’ needs more precisely. |
||
| Conclusions | ||
| With well determining our financial status and consider where to spend, we have set a budget 1.2 million for advertising 80% and PR 20%. According to marketing research, Internet and TV would not be sensitive with Mountain bike unless allocates a big budget, therefore we focus on Magazine. |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 19/04/2015 |
Research the most effective media channel
Determine product segmentation
Allocation of budget
Advertising TV $300,000 Internet $200,000 Magazine $1.5m
PR TV $0 Internet $0 Magazine $0
Meeting Minutes
Meeting Title: Year 3 – 2017 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 25/04/2017 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Capacity Planner
| Discussion | ||
| From this year we are able to set the capacity of manufacturing. As the first year we set the number below for improving productivity and its efficiency. |
||
| Conclusions | ||
| Efficiency expenditure $300,000 Quality expenditure $300,000 SCU period 20,000 $sell/SCU 98.42 $Buy/SCU 200 Max production Efficiency 75% quality index 76% Production 52% Wastage 17% Idle time 31% Production Quantity 23000 |
||
| Action Items | Person responsible | Dead line |
| Budgeting of capacity of manufacturing | Yuka Nishimura |
Agenda Topics: Branding Strategy
| Discussion | ||
| Last period we had decided to budget for $500,000 as the first campaign and it increases our product awareness by 25% as the second position in market. on the other hand our profit was not effected on well, therefore budget for branding need to be concerned. Next year period we need to launch new product which estimates big budget. |
||
| Conclusions | ||
| With respect, branding is allocated for $500,000 in 2016. | ||
| Action Items | Person responsible | Dead line |
| Branding the product | Yuka Nishimura | 19/04/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion | ||
| Last time We devoted resources to the program, but we wonder whether we’d be better off building an alternative distribution method — one that could help we grow more aggressively than we are growing now. Result Product Price has been decreased to $730 |
||
| Conclusions | ||
| Product Price has been decreased to $730 | ||
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors | Joan Jorge | 19/04/2015 |
Bike shop $50,000 35%
Sports stores $100,000 38%
Discount store $20,000 30%
Bike shop $50,000 35%
Sports stores $100,000 38%
Discount store $20,000 30%
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| Last time According to marketing research, Internet and TV would not be sensitive with Mountain bike unless allocates a big budget, therefore we focus on Magazine. |
||
| Conclusions | ||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 19/04/2015 |
Advertising TV $300,000 Internet $200,000 Magazine $1.5m
PR TV $0 Internet $0 Magazine $0
Advertising TV $1millon Internet $0 Magazine $1million
PR TV $0 Internet $0 Magazine $0
Meeting Minutes
Meeting Title: Year 4 – 2018 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 25/04/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Capacity Planner
| Discussion | ||
| The factor of last year budget and SCU Efficiency expenditure $300,000 Quality expenditure $300,000 SCU period $ 20,000 sell/SCU 98.42 $Buy/SCU 200 Max production Efficiency 75% quality index 76% Segment Capacity Requirement In order to produce new product in this year, we have to improve capacity where the current volume 20,000 unit. However due to decline sales last year, we won’t be able to allocate enough budget to improve efficiency at once. |
||
| Conclusions | ||
| Allocating budget for Efficiency Expenditure $500,000 Quality Expenditure $600,00 We predict that an efficiency will be decreased this year. |
||
| Action Items | Person responsible | Dead line |
| Improve capacity | Yuka Nishimura | 26/04/2015 |
Road 1.00 SCU per bike
Mountain 0.50 SCU per bike
Youth 0.25 SCU per bike
Agenda Topics: Production Planner
| Discussion | ||
| The current our Production Quantity 23000. | ||
| Conclusions | ||
| Mountain bike Adv6 22,000 The Youth YK 38,000 |
||
| Action Items | Person responsible | Dead line |
| Yuka Nishimura |
Agenda Topics: Branding Strategy
| Discussion | ||
| Decreased budget by $300,000 due to limited budget of advertising and branding led to drop brand awareness of our product by 28%. This was predicted consequences in order to launch new product YK which was utmost project for saving our financial position. |
||
| Conclusions | ||
| With the new product YK, budget of branding has set $500,000. | ||
| Action Items | Person responsible | Dead line |
| Branding new product | Yuka Nishimura | 26/04/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion | ||
| Last year factor Bike shop $50,000 30% 69 Sports stores $300,000 38% 356 Discount store $20,000 30% 176 Product Price has been decreased to $730 |
||
| Conclusions | ||
| Last year factor Bike shop $50,000 30% 69 Sports stores $300,000 35% 356 Discount store $20,000 33% 176 |
||
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors | Joan Jorge | 26/04/2015 |
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| 2 million for adv TV 1m mag 1m0 for pr | ||
| Conclusions | ||
| Mountain bike Advertising TV $350,000 Internet $150,000 Magazine $1m |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 19/04/2015 |
Advertising TV $300,000 Internet $200,000 Magazine $1.5m
PR TV $0 Internet $0 Magazine $0
PR TV $0 Internet $0 Magazine $0
The Youth
Advertising TV $1,000,000 Internet $300,000 Magazine $300,000
PR TV $0 Internet $0 Magazine $0
Meeting Minutes
Meeting Title: Year 5 – 2019 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 09/05/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Capacity Planner
| Discussion | ||
| Last year we allocated budget $500,000 for an Efficiency Expenditure and $600,00 for a quality which keeps efficiency rate 57% and quality rate got 66%. By producing Youth and Mountain bike, the quality rates had met with the requirement medium however, efficiency was quite low which was caused of decline production. In this result we lost an opportunity to sell 5,093 unit of the youth bike which estimates 1.9 million sales. |
||
| Conclusions | ||
| This year we allocate budget $700,000 for an Efficiency Expenditure and $800,000 for keeping a quality at 62%. Despite of increasing budget, improvement rate does not rise dramatically due to expand a capacity 35,000 to 48,800. |
||
| Action Items | Person responsible | Dead line |
| Improve capacity | Yuka Nishimura | 9/5/2015 |
Agenda Topics: Production Planner
| Discussion | ||
| The sales reports shows that Mountain bike Adv6 was sold 19,354(forecast 22,000) and The youth bike YK was sold 39,600 (forecast 38,000) Three competitors entered in the youth bike market and the road for two where we didn’t produce. Our product was sold well t, but we actually lost a chance to sell 5,093 unit of the youth bike. |
||
| Conclusions | ||
| In this year 2019, our firm is going to re design as well as cost development of mountain bike Adv6. In order to superior The youth market, our firm is going to conduct as the same strategy as mountain bike. It is a challenging that to allocate 4 million dollar for both new project, however it is predictable that other competitor might develop their model. It will be turning point to get our firm back to the market this year. Mountain bike Adv6 25,000 The Youth YK 54,000 |
||
| Action Items | Person responsible | Dead line |
| Volume of production | Yuka Nishimura | 9/5/2015 |
Agenda Topics: Branding Strategy
| Discussion | ||
| In 2018, with the new product YK, budget of branding has set $500,000. | ||
| Conclusions | ||
| This year we are going to re-design both mountain bike and the youth. With respect budget of branding has set $500,000. |
||
| Action Items | Person responsible | Dead line |
| Branding new product | Yuka Nishimura | 09/05/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion | ||
| Last year factor Bike shop $50,000 30% 76 Sports stores $300,000 35% 349 Discount store $100,000 33% 414 We allocated higher margin over 30% to retailer for establish relationship. In this result the number of store which stocks our product is 40% of Discount store and 43% of Sports store. Product Price of Mountain has been decreased to $715, Youth is set at $380. |
||
| Conclusions | ||
| As a graph shows, an effectivity of retailer margin is below 30 %, therefore we drop by 2% each retailer in this year. On top of that product Price of Mountain has been decreased to $710 due to adjusting an average of industry price. Youth is set at $380 as the same as the last year. |
||
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors Pricing of the products Producing of the product s |
Joan Jorge | 09/05/2015 |
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| 2018 budujet of Advertising for $3.5 million Mountain bike Advertising TV $350,000 Internet $150,000 Magazine $1m *The average of advertising of industry is 3.4 million |
||
| Conclusions | ||
| In furtherance of new project, it is an essential to increase budget. For 2019 budujet $4milliion Mountain bike Advertising TV $600,000 Internet $150,000 Magazine $1m |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 09/05/2015 |
PR TV $0 Internet $0 Magazine $0
The Youth
Advertising TV $1,000,000 Internet $300,000 Magazine $300,000
PR TV $0 Internet $0 Magazine $0
PR TV $0 Internet $0 Magazine $0
The Youth
Advertising TV $1,700,000 Internet $300,000 Magazine $300,000
PR TV $0 Internet $0 Magazine $0
Meeting Minutes
Meeting Title: Year 6 – 2020 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 17/05/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Capacity Planner
| Discussion | ||
| Last year we allocated budget $700,000 for an Efficiency Expenditure and $800,00 for a quality which keeps efficiency rate 55% and quality rate got 62%.In this result we expand a capacity 48.800 An actual production of youth bike YK was 48,600 whereas actual sales unit was 43,512. In this regard, there are 5,088 unit on hand as closing balance. An actual production of Mountain bike Adv6 was 25,000 whereas actual sales unit was 22,500. In this regard, there are 2,172 unit on hand as closing balance. |
||
| Conclusions | ||
| By producing new product, Speed Bike for the Road, we decided to keep capacity of production 48,000 where should be capable of forecast production in 2020. SCU t Sell SCU Buy SCU Cost 48,000 133.37 200.00 -106,694 |
||
| Action Items | Person responsible | Dead line |
| Improve capacity | Yuka Nishimura | 17/5/2015 |
Agenda Topics: Production Planner
| Discussion | ||
| The sales reports shows that Mountain bike Adv6 was sold 22,500(forecast 25,000) and The youth bike YK was sold 43,512(forecast 54,000). Despite of expanding SCU 48,800 for producing, 5088 unite are remained. Our product was sold well, but the other competitor especially D-SAB BIKES records sold unit 42,344 which is the largest volume after us. We need to take an action to keep our product to be No.1 in the market. |
||
| Conclusions | ||
| In this year 2020, our firm is going to re design of mountain bike Adv6. It is getting tough in the mountain bike market where 180,000 unit of market size with five competitors. At that moment total amount of unit are sold 143,182/180,000, therefore by, still 40,000 unit are possible to sell. As a new project, we decided to launch Road bike, Speed bike, where market size is quite small 21,000 and competing with 4 brands. It is a challenging market, however, it still worth to launch as the product is set a profitable more than $1,000 per unit. |
||
| Action Items | Person responsible | Dead line |
| Volume of production | Yuka Nishimura | 17/5/2015 |
Youth bike 47,000
Mountain 22,168
Road 3,500
Agenda Topics: Branding Strategy
| Discussion | ||
| Last year the budget for branding was set at $500,000 respectively. | ||
| Conclusions | ||
| With launching a new product of Road bike which is required a good quality, we will increase a branding budget $600,000 by 12% |
||
| Action Items | Person responsible | Dead line |
| Branding new product | Yuka Nishimura | 17/05/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion | ||
| Last year factor Bike shop $50,000 28% 70 Sports stores $150,000 33% 329 Discount store $100,000 31% 617 We allocated higher margin to retailer for encouraging our new product as well as the current one. With this strategy we sold well product especially Discount store at 617/1,000. Product Price of Mountain was set at $710, Youth was at $370 respectively. The factor of sales unit Unit of sales of Mountain bike was increased 19,800 to 22,500 by 13%. Unit of sales of Youth bike was increased 39,600 to 43,512 by 9.8%. |
||
| Conclusions | ||
| According to an effectivity of retailer margin in 2019, the average or margin is keep dropping by 28 %. In order to adjust market we will drop by 2-3% each retailer in this year. With respect, price will be keep the same as last year. Youth $370 Mountain $710 Road $1,980 |
||
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors Pricing of the products Producing of the product s |
Joan Jorge | 17/05/2015 |
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| Due to launch a new product, a budget of advertising has increased rapidity. The average of advertising of industry is approximately $5.6 million whereas our budget was $4 million. Mountain bike Advertising TV $600,000 Internet $150,000 Magazine $1m 2019 budujet of Advertising for $4 million The average of advertising of industry is 5.6 million Despite of lower budget we allocated, the youth bike hit the highest sales in the market. However an awareness of Mountain bike keeps 31% which is the below average 39%. |
||
| Conclusions | ||
| In furtherance of new project Road and re-designed Mountain bike, it is an essential to increase budget. With careful research, Road is not sensitive with Advertising but PR is much effective especially with Internet and magazine. Mountain bike Advertising TV $1,000,000 Internet $100,000 Magazine $1.35m Advertising TV $2,000,000 Internet $250,000 Magazine $250,000 For 2020 budujet $7milliion |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 17/05/2015 |
PR TV $0 Internet $0 Magazine $0
The Youth
Advertising TV $1,700,000 Internet $300,000 Magazine $300,000
PR TV $0 Internet $0 Magazine $0
PR TV $0 Internet $0 Magazine $0
The Youth
PR TV $0 Internet $0 Magazine $0
Road
Advertising TV $100,000 Internet $100,000 Magazine $600,000
PR TV $0 Internet $400,00 Magazine $800,000
Meeting Minutes
Meeting Title: Year 7 – 2021 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 24/05/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Capacity Planner
| Discussion | ||
| Last year we allocated budget $1,000,000 for an Efficiency Expenditure and $1,800,00 for a quality which keeps efficiency rate 55% and quality rate got 69%.In this result we kept a capacity 48.800. An actual production of youth bike YK was 40,500 whereas actual sales unit was 33,024 dropped by 25% than last year. In this regard, there are 12,564 unit on hand as closing balance in 2020. An actual production of Mountain bike Adv6 was 23,000 whereas actual sales unit was 21,174 dropped by 6%. In this regard, there are 424 unit on hand as closing balance. New product of Road bike was not selling well as we predicted. Planned production was 4,000 unit however due to a high competitive market, it was sold only 1,713. That segment is required the product is high quality more than 75% whereas our quality below 69%. This may course of low sales. |
||
| Conclusions | ||
| All products did not sell well as we forecasted, so in order to reduce a waste and increasing accuracy of production at the same time, we have decided to reduce SCU 43,000 by11%. SCU t Sell SCU Buy SCU Cost 43,000 120.03 200.00 -696,177 To improve an efficiency and a quality of production, we allocated larger budget $2 million for each which enables to keep a quality 77 %. |
||
| Action Items | Person responsible | Dead line |
| Improve capacity | Yuka Nishimura | 24/5/2015 |
Agenda Topics: Production Planner
| Discussion | ||
| Despite the fact developed design of Mountain bike Adv6, unit of sales was 21,174(forecast 23,000) and our profitable products, The youth bike YK was sold 33,024(forecast 40,500) unfortunately. Our new launched product, Speed bike also did not sold well 1,713 unit where market size is 23,000. This brings total 14,874 units on hands. |
||
| Conclusions | ||
| Market is getting tough and the demand is decline. In this year 2021, our firm is going to re design of Road bike and improve the cost performance of the youth and mountain bike. We decided to increase an accuracy of production by reducing SCU, but still keep our company be in the market. Youth bike 40,000 |
||
| Action Items | Person responsible | Dead line |
| Volume of production | Yuka Nishimura | 24/5/2015 |
Mountain 25,000
Road 3,563
Agenda Topics: Branding Strategy
| Discussion | ||
| Last year the budget for branding was set at $600,000 respectively. | ||
| Conclusions | ||
| With re designing of road bike which is required a good quality, we will keep as the same branding budget as $600,000 whereas an average of branding in market is $560,000. |
||
| Action Items | Person responsible | Dead line |
| Branding new product | Yuka Nishimura | 24/05/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion | ||
| Last year factor Bike shop $25,000 26% 111 Sports stores $100,000 30% 318 Discount store $75,000 29% 558 We decreased a margin to retailer last year in order to adjust an effective margin rate. With this strategy our distribution level was slightly decreased. Product Price of Mountain was set at $710, Youth was at $370 respectively and increase a price of road bike at $1995 whereas an average of price is $2,050. The factor of sales unit Unit of sales of Mountain bike was decreased 21,174 by 6%. Unit of sales of Youth bike was decreased 33,024 by 25%. Unit of sales of Road bike was 1,713 as the first year. |
||
| Conclusions | ||
| We have decided to improve the cost performance of the youth and mountain bike in order to increase a gross margin with $ 2 million budget. So price will be kept as the same as the last period due to the market is sensitive with the price. Sports stores $50,000 30% Discount store $30,000 25% |
||
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors Pricing of the products Producing of the product s |
Joan Jorge | 24/05/2015 |
Price Youth $370 Mountain $710 Road $1,995
Distribution
Bike shop $10,000 25%
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| Last year we allocated the budget the below. the budge of 2020 Mountain bike Advertising TV $1,000,000 Internet $100,000 Magazine $1.35m Advertising TV $2,000,000 Internet $250,000 Magazine $250,000 2020 budujet of Advertising for $7 million The average of advertising of industry is 8 million The average of advertising of industry keeps increasing by 30%. It is predictable that competitors will increase more budget due to launch their new product. |
||
| Conclusions | ||
| It was a tough decision that not to increase the budget of advertising. In order to improve manufacturing, efficiency and cost performance of product influence allocation of budget. The priority of our company this year is producing product with a good quality and also matched market demand. Compere to an average advertising of cost is $8 million, our budgeting is only 13% below so it won’t be a serious matter. Mountain bike Advertising TV $1,000,000 Internet $100,000 Magazine $1.35m Advertising TV $2,000,000 Internet $250,000 Magazine $250,000 For 2020 budujet $7milliion |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 24/05/2015 |
PR TV $0 Internet $0 Magazine $0
The Youth
PR TV $0 Internet $0 Magazine $0
Road
Advertising TV $100,000 Internet $100,000 Magazine $600,000
PR TV $0 Internet $400,00 Magazine $800,000
PR TV $0 Internet $0 Magazine $0
The Youth
PR TV $0 Internet $0 Magazine $0
Road
Advertising TV $100,000 Internet $100,000 Magazine $600,000
PR TV $0 Internet $400,00 Magazine $800,000
Meeting Minutes
Meeting Title: Year 8 – 2022 Developing Branding and Distribution strategies
| Meeting called by | Joann Jorge | ||
| Meeting Date: | 30/05/2015 | Meeting Time | 14:00 |
| Meeting Location | Pain qoutidien | ||
| Attendees | Yuka Nishimura |
Agenda Topics: Capacity Planner
| Discussion | ||
| Last year in order to improve an efficiency and a quality of production, we allocated larger budget $2 million for each which enables to keep a quality 77 %. SCU t Sell SCU Buy SCU Cost 43,000 120.03 200.00 -696,17 Dispute has arisen from decline sales of the Youth product which was profitable the last few year. We may not need to keep 43,000 SCU. |
||
| Conclusions | ||
| It would be better to sell as much as stock and reduce unnecessary production because this year is the last rollover. We decided to sell SCU. SCU t Sell SCU Buy SCU Cost 36,500 97.22 200.00 0 Efficiency $1,000,000 64% Quality $1,400,000 81% |
||
| Action Items | Person responsible | Dead line |
| Improve capacity | Yuka Nishimura | 30/5/2015 |
Agenda Topics: Production Planner
| Discussion | ||
| It is a disappointing result that all products sold fur below forecast sales. Mountain bike Adv6, unit of sales was 20,436(forecast 22,500) and The youth bike YK was sold 23,708 (forecast 36,000) which negative impact on income. We need to reconsider the pricing which must matches with the market. Our new launched product, Speed bike was sold 2,099 that sales was increased by 22% whereas market shrinked to 19,687. It would be preferred not to increase production on top of that stock remains 1,108. |
||
| Conclusions | ||
| Due to inactive market, year 2021 not only our company but others also did not launch new product. We had re develop and as well as re design our product last year, so it is preferred to not to develop any product and will promote to sales for selling stock with affordable price. Youth bike 28,000 |
||
| Action Items | Person responsible | Dead line |
| Volume of production | Yuka Nishimura | 30/5/2015 |
Mountain 30,000
Road 1,100
Agenda Topics: Branding Strategy
| Discussion | ||
| Last year the budget for branding was set at $600,000 respectively. | ||
| Conclusions | ||
| In order to keep our product brand, we allocate $600,000 as the same branding budget as the last period whereas an average of branding in market is $560,000. |
||
| Action Items | Person responsible | Dead line |
| Branding new product | Yuka Nishimura | 30/05/2015 |
Agenda Topic: Distribution strategies, pricing and volume of products
| Discussion | ||
| Last year factor Distribution Bike shop $10,000 25% Sports stores $50,000 30% Discount store $30,000 25% We decreased a distribution margin to retailer last year in order to adjust an effective margin rate. An average of margin was 27%, the highest was 30% and the lowest was 25%. The factor of sales unit Unit of sales of Mountain bike was decreased 20,436 by 4%. Unit of sales of Youth bike was decreased 23,708 by 29%. Unit of sales of Road bike was increased 2,099 by 22% |
||
| Conclusions | ||
| It is important that to read the demand and market price. The reason of decline sales is especially, pricing did not matched with the market. The youth bike is sensitive with the price but we did not amend it whereas others dropped it. This brings negative impact on our profit, therefore in this year we consider to adjust the best price as our final shot. Sports stores $30,000 27% Discount store $10,000 25% |
||
| Action Items | Person responsible | Dead line |
| Allocation of support for distributors Pricing of the products Producing of the product s |
Joan Jorge | 30/05/2015 |
Our Product Price Youth $370 Mountain $710 Road $1,995
Average Price in Market Youth $350 Mountain $711 Road $1,911
Price Youth $300 Mountain $680 Road $1,700
Distribution
Bike shop $10,000 25%
Agenda Topic: Budgeting advertisement and PR
| Discussion | ||
| Last year we allocated the budget the below. the budge of 2020 Budget of Advertising 2021 of our company was $5.7 million Average of advertising of industry 2021 was 5.5 million which was decreased by 32% It seems that company did not allocated a large budget for Advertising but on the other hand they added more in PR. One of reason our Road bike was not sold well is lack of PR which is required to be kept at least 0.30 whereas ours 0.10. Year 2021 we did not have sufficient fund for PR due to prior to improve manufacturing. It was a challenging that prioritise which section is the utmost. |
||
| Conclusions | ||
| In order to increase PR of Road, we allocate more budget this year. Mountain bike Advertising TV $1,000,000 Internet $100,000 Magazine $1.35m Advertising TV $2,000,000 Internet $250,000 Magazine $250,000 For 2020 budujet $7milliion |
||
| Action Items | Person responsible | Dead line |
| Budgeting Advertisement and PR | Yuka Nishimura | 30/05/2015 |
PR TV $0 Internet $0 Magazine $0
The Youth
PR TV $0 Internet $0 Magazine $0
Road
Advertising TV $100,000 Internet $100,000 Magazine $600,000
PR TV $0 Internet $400,00 Magazine $800,000
Conclusion
Firm Name: JITENSHA
Institution: Australian Institute of Business and Management (AIBM)
Team Members: Yuka Nishimura | Joann Jorge
SHV: $22.36
Share Price: $19.02
Sales: $19,824,285
Profit: $3,666,111
Period: 2022
Last Modified: 2015-06-07 01:07:01 (GMT)
Final result of our firm is #18 place in our whole world with the shareholder value $22.36 and the
profit of $ 3,666,111. It was a great start we kept at 9th position when the first rollover.
However, by misleading the market sensitiveness which is the most important part of characteristic
in nature, we could not modify the suitable price. This lack of analysis became a course of decrease
sales, lost market leadership and allocate insufficient budget of advertising.
We had been struggling with selling our product in difficult financial position for year 2016 to 2018.
In order to increase sales, we set an affordable price with reasonable quality product as our main
strategy in 2020. As a result of this, we could have achieved the 3rd in world 2.
The ultimate goal of our company was providing the high quality products as well as best service.
During this business project course, we have learnt management skills such as budgeting,
marketing, distributing, branding and pricing. One of the most important things we gained from
this course was how to work in a group. Each member contributes different skills to the project
and it led our group to become a successful company.
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