MGMT20132_2201: Assessment 1 and 2 – List of innovation tools and techniques 9/5/20, 2(27 pm
https://moodle.cqu.edu.au/mod/page/view.php?id=1222385 Page 1 of 2
Assessment 1 and 2 – List of innovation tools and techniques
List of assessment 1 and 2 innovation tools and techniques
A large number of innovation tools and techniques have been addressed in this unit. These include but are not limited to:
Value proposition canvas (Osterwalder et al., 2014).
Business model canvas (Osterwalder & Pigneur, 2010).
Business environment map (Osterwalder & Pigneur, 2010).
DE Step 0: How do I get started? Should I? (Aulet, 2017).
DE Step 1: Market segmentation (Aulet, 2017).
DE Step 2: Select a beachhead market (Aulet, 2017).
DE Step 3: Build and end user profile for the beached market (Aulet, 2017).
DE Step 4: Estimate the Total Addressable Market (TAM) (Aulet, 2017).
DE Step 5: Profile the persona for the beachhead market (Aulet, 2017).
DE Step 6: Full life cycle use case (Aulet, 2017).
DE Step 7: High level product specification (Aulet, 2017).
DE Step 8: Quantify the value proposition (Aulet, 2017).
DE Step 9: Identify your next 10 customers (Aulet, 2017).
DE Step 10: Define your core (Aulet, 2017).
DE Step 11: Chart your competitive position (Aulet, 2017).
DE Step 12: Determine the customerʼs Decision-Making Unit (DMU) (Aulet, 2017).
DE Step 13: Map the process to acquire a paying customer (Aulet, 2017).
DE Step 14: Estimate the Total Addressable Market (TAM) size for follow-on markets (Aulet, 2017).
DE Step 15: Design a business model (Aulet, 2017).
DE Step 16: Set your pricing framework (Aulet, 2017).
DE Step 17: Estimate the lifetime value (LTV) of an acquired customer (Aulet, 2017).
DE Step 18: Map the sales process to acquire a customer (Aulet, 2017).
DE Step 19: Estimate the cost of customer acquisition (COCA) (Aulet, 2017).
DE Step 20: Identify key assumptions (Aulet, 2017).
DE Step 21: Test key assumptions (Aulet, 2017).
DE Step 22: Define the Minimum Viable Business Product (MVBP) (Aulet, 2017).
DE Step 23: Show that “the dog will eat the dog food” (Aulet, 2017).
DE Step 24: Develop a product plan (Aulet, 2017).
Innovation readiness analysis (Strategyzer, 2014).
Storytelling canvas (Van der Pijl et al., 2016).
Your vision of the future canvas (Van der Pijl et al., 2016).
Rationale: why, what and how (Andersson, 2019).
Hero’s journey canvas (Van der Pijl et al., 2016).
Brainstorm ideas(Liedtka & Ogilvie, 2014).
Customer journey canvas (Liedtka & Ogilvie, 2014).
Porter’s five forces (Porter & Heppelmann, 2014).
Core capabilities (Zook & Allen, 2011).
Value chain analysis (Liedtka & Ogilvie, 2014).
Bring-build-buy map (Liedtka & Ogilvie, 2014).
Strengths, weaknesses, opportunities and threats (MacIntosh & Maclean, 2015)
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MGMT20132_2201: Assessment 1 and 2 – List of innovation tools and techniques 9/5/20, 2(27 pm
https://moodle.cqu.edu.au/mod/page/view.php?id=1222385 Page 2 of 2
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MGMT20132_2201
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