Workshop: Copy Platform
Using the client brief below, write a Copy Platform based on the format shown in lectures (sample copy platform on Blackboard). However, yours should demonstrate research and thoroughness (especially with regards to target market)
CLIENT: Byron Beef Jerky
PRODUCT: Devil’s Doo Doo
PRODUCT DESCRIPTION:
- Extremely hot (made with “exceptionally hot chillies”)
- High protein
- Low fat
- Free range, grass fed Aussie beef
- No added hormones
- No MSG
- No artificial preservatives
- 18+ only product
SINGLE-MINDED PROPOSITION:
“The hottest dried beef jerky.”
MANDATORIES:
Packshot (Byron Beef Jerky Devil’s Doo Doo), Logo and website (byronjerky.com), Consumption/Heat Warning/18+ Panel.
MEDIUM: Full-page magazine and newspaper ads in general consumer and special interest magazines (make some suggestions based upon your copy platform). Will also be used for outdoor posters and billboards.
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