You are essentially going to analyze the current marketing strategy and implementation for a product/service (In the USA) and make recommendations for how it should be changed (unless you think it is perfect already, which is highly unlikely). Choose a product or service (In the USA) you would like to analyze. For small companies, you may not be able to distinguish the product from the company. (1) The first part of the paper should provide a brief background of the company and a description of the product/service and its major competition. (2) The second part of the paper is descriptive. describe the products current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix). (3) The third part of the paper is diagnostic
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