Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them) Tutorial question – Week 3 – Zara case Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources. Tutorial question – Week 4 – Apple vs Samsung mini-case Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented. Tutorial question – Week 5 – TESCO PLC Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)
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