Assignment Task:
You are required to conduct a strategic analysis and construct strategic recommendations for your chosen company based on current information. A key outcome with this report is to ensure that you are able to construct plausible strategies grounded on solid research, thorough analysis, and logical argument, all presented in a report that is persuasive and clear.
The required format for the case report:
1. Executive summary
2. Introduction
3. Current Company Situation
a. Company profile
b. Financials
c. Manpower strength
d. Turnover
e. Country/countries of operation
f. A number of divisions
g. etc
4. External analysis:
a. identify trends, opportunities, and threats
b. If necessary, define the scope of (a): e.g. Asia only or B2Bonly
5. Internal analysis;
a. Identify the capabilities behind the competencies that create value
b. Will this endure into the future?
6. Issue/Problem definition:
a. What issue/s is/are you trying to resolve?
b. Given this issue what goal(s)/objective(s) must be set?
7. From (6), briefly describe your recommended strategy, based on your SWOT
analysis, that will resolve the issue/s
8. Appendices:
a. E.g. Ratio analysis (place conclusions stemming from this analysis in your main body)
b. Tabulate your Porter’s analysis, SWOT, PEST.
c. Others as appropriate
Learning outcomes:
- To strategically analyze an organization.
- To synthesize ideas or solutions relating to strategic issues.
Skills outcomes:
- Research skills
- Critical evaluation
- Creativity
- Communication
