before starting these questions
- Provide a very brief (no more than one paragraph) review of the Steve Jobs video.
- What role did Steve Jobs’ marketing skills play in his success? Did he plan to create disruptive or sustaining innovations?
- Pick one product he created and describe how his segmentation, targeting, and positioning strategies were different than his competitors.
- Although his ultimate target market was the consumer, how important was his interaction in the business market to his success.
- How would the world be different today without the innovative impact of Steve Jobs’ work?
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