Business Research Project
These are the requirements of our project, so cover all these things in project, which is given by teacher, so it shouldn’t be out of them.
Assessment Topic: Emerging Trends in restaurant branding in India.
Research question: How do restaurants in India brand their restaurants? What would be effective strategies in improving customer experience and satisfaction?
Research Objective: To investigate the trends of restaurant branding in India to recommend strategies to restaurants in responding to the emerging trends.
To investigate the trends of restaurant branding in India to recommend restaurants to develop strategies to improve their customer experience and satisfaction.
Literature review: Need to cover
Branding (+ Customer Satisfaction)
Customer Preference and Customer Satisfaction
Restaurant Management and Customer relationship management in India
Theoretical frameworks (Concepts and theories).
Research design: It should be qualitative research design.
And should be secondary data.
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