Choose an IT/IS technology company and analyse, discuss and present their technological innovation:
• The core business activity and the role of innovation in their value proposition. • How innovation is making this business different than competitors? • Research and development and its relationship with the organisation’s innovation. • What factors affected the firm’s innovation success? Is their innovation a “science-push” or “demand-push”? • What’s the firm’s innovation category? What type of innovation is proposed by the firm? Explain the innovation type from different aspects of innovation type. • Study the firm’s technology S-Curve. What is the stage of this business on the S-Curve? • How successful the firm has been in utilising innovation in their own advantage?
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