Assignment Description
Word Count: 3,000 words
Total Marks- 40
Topic of the Assignment – Draft a Communication Strategy plan for a new launched company to establish brand image.
· All assignments must be put through safe assignment and a hard copy be handed over to the teacher.
· Late submission will result in a deduction of 5 marks.
Requirements
1- Develop a well Communication Strategy plan to establish and maintain the image of a new product or the service. The product or service can be anything for example- New home appliances, furniture, merchandise, hotel service, restaurant, telephone service etc.
2- Write a bibliography (5-20 references) and word count.
3- Write mission statement, objective and develop communication strategy plan to achieve company goal. Assess its success, its reputation and image in the marketplace and in the society,
4- What are the factors you keep in mind while preparing communication strategy plan.
These could include:
· Environmental factors
· Cultural Factors
· New government regulations
· Global trend
· Technological factors
· Demographic and psychographic trait of different public
5- Selection of Communication tools should be well justified and feasible with Communication Strategy Plan. Please discuss following point too.
· Development of Message
· Time
· Place
· Medium
|
Item No
|
Activity
|
Marks
|
|
1
|
Introduction
|
5
|
|
2
|
Mission Statement
|
3
|
|
3
|
Develop Strategy plan- Including all factors
|
5
|
|
4
|
Well selection and utilization of Communication Tools
|
5
|
|
5
|
Effective Message writing
|
5
|
|
6
|
Summery and Conclusion
|
5
|
|
Bibliography
|
2
|
|
|
7
|
Five Minute Presentation
|
10
|
|
8
|
Total Marks
|
40
|
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