Controversial Advertising
International Marketing. In this discussion topic you are asked to Take and defend your own critical, ethical stands when it comes to international business (Learning objective #1). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write.
Prompt:
Companies, domestic and foreign, can get in trouble when their marketing actions or messages enter in conflict with the values of their audience. The principle is the same whether you are selling home or abroad, and (cross-)cultural awareness can help. Choose one of the ads posted by the professor that proved controversial. Note that controversial does not automatically mean ethically wrong, and even if it is unethical, it may be in different ways or for different reasons for different people. First, quickly analyze the ad as a marketer: What is the intended target audience like? Who could the ad offend? (the target audience or some other community?) What is the main message or value proposition of the ad?
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International Marketing. In this discussion topic you are asked to Take and defend your own critical, ethical stands when it comes to international business (Learning objective #1). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write.
Prompt:
Companies, domestic and foreign, can get in trouble when their marketing actions or messages enter in conflict with the values of their audience. The principle is the same whether you are selling home or abroad, and (cross-)cultural awareness can help. Choose one of the ads posted by the professor that proved controversial. Note that controversial does not automatically mean ethically wrong, and even if it is unethical, it may be in different ways or for different reasons for different people. First, quickly analyze the ad as a marketer: What is the intended target audience like? Who could the ad offend? (the target audience or some other community?) What is the main message or value proposition of the ad? Use APA referencing style.
HERE IS THE AD LINK:
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Choose one of the ads posted by the professor that proved controversial analyze the ad as a marketer identify the intended target audience identify who could be offended by the ad and explain the main message or value proposition of the ad,
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What is the intended target audience like,
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Who could the ad offend (target audience or another community),
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What is the main message or value proposition of the ad,
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Take and defend a critical ethical stand regarding the ad in an international marketing context
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