Assignment Steps
Createa minimum 700-word product strategy in Microsoft® Word. Complete the following:
Select a product strategy.
Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).
Discuss two types of media methods you could use to highlight your product or service.
Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
Address three elements of the following product and promotion list:
Integrated marketing communication
Advertising strategy/objectives
Push and pull
Media strategy
Advertising execution
Direct marketing
Public relations/strategies
Positioning
The plan will be a continuation of the global or multi-regional company you chose in Week 1 and will be incorporated into your overall marketing plan for Week 6.
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