Createa Microsoft® 2 slide PowerPoint® presentation and write a 150-word paper regarding thecontent being used for Verizon between the traditional media option and the new media option in terms of audience, reach, channel andcontent. A table of differences may be used to concisely illustrate the differences, but you must include a discussion of insights/concerns/issues between the media options. ****Only focus on the CONTENT. Other team members will complete audience, reach and channel. Thanks ********
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Your deliverable should include an actual marketing piece for the selected traditional media and for the selected new social media option. This can be actual copy, visuals, radio text, layout sketches, storyboard, etc. (possibly including slogans, logos, etc.) to illustrate how you would incorporate your creative recommendations into the two media branding or product strategies.
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