Part B
by Emma Stephenson
Submission date: 23-Apr-2018 02:09PM (UTC+0100)
Submission ID: 87203537
File name: Final_Draft_-_Assignement_CHECKED.docx (338.91K)
Word count: 7282
Character count: 44273
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FINAL GRADE
75/0
Part B
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
Introduction, background and contextualisation
7/10%
A reasonable attempts at the executive summary but
there is no mention of your entrepreneur. You need to
include all key aspects of the report. Your introduction
sets the scene.
Critical evaluation of research objectives
32/40%
You have used a wide range of relevant and recent
literary sources including key sources from
historical sources. There is very little from your
entrepreneur. You could have used his quotes to
reinforce some of the primary research that you have
conducted. It is commendable that you have talked
about the challenges throughout each business stage.
Conclusions and recommendations
20/30%
Some good conclusions from a personal perspective
and reflection of key points in the report – Maybe you
could have been more explicit about the key takeaway
messages
Good concise recommendations.
Presentation and referencing
8/10%
You need to include the source of your tables
underneath each table even if you have adapted these
from existing models. You have presented a very
logical report that is consistent throughout
Annotated bibliography
8/10%
A good attempt at the annotated bibliography. You
have developed an understanding of its purpose. It is,
however, quite difficult to give a focused annotation on
a whole book – perhaps you could have annotated a
chapter or even annotated a journal article instead.
Annotation on Schumpters book would have been
interesting 
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Comment 1
The transcript is not there.
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Comment 2
You mention above that this figure is adapted from an existing model. You need to say this in the
figure below.
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Comment 3
Referring back to the sources that these came from would have been beneficial.
Comment 4
This is the first time you have mentioned your entrepreneur!
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Comment 5
Impresive! Hope you read it all
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RUBRIC: KB7033 PART B
1.
<70%
60-69%
50-59%
40-49%
40%>
2 <
70%
60-69%
50-59%
40-49%
40%>
3 <
70%
ACADEMIC RIGOUR
Critical appraisal of literature gained from a variety of sources; added insight resulting
from the analysis; deep understanding of application of theory and models; Effective
isolation of key issues and variables
Critical appraisal of literature gained from a variety of sources; clear understanding of the
implications resulting from the analysis and the application of theory and models; some
isolation of key issues and variables.
Appraisal of literature gained from a variety of sources; some appreciation of the
implications resulting from the analysis; superficial application of theory and models; some
understanding of key issues and variables.
Literature research narrow and presented uncritically; limited understanding of key
module concepts; Descriptive writing with limited theoretical perspective.
Literature not consulted or irrelevant to assignment task. No recognition of key module
concepts. No insight into case material. Writing is purely descriptive with no theoretical
perspective.
METHODOLOGY
Carried out in a rigorous and appropriate manner with recognition and critical analysis of
the complexity of situations. Broad and deep research undertaken and reviewed and
effective incorporation into development of arguments.
Well considered and appropriate testing of theory against practice. Recognition and
critical analysis of complexity of situations. Some breadth and depth to research and
incorporation into development of arguments.
Recognition and critical analysis of simple issues. Evidence of further research and
incorporation into development of arguments.
Limited critical evaluation and lacks consistency. Base purely on information provided with
no development through research
No evidence of attempt to be critical; no recognition of need to develop rational argument
in support of ideas. No insight into case material.
EVALUATION OF DATA
Analytical and clear, well grounded in both literature theory and practice. Ability to
recognise limitations of the analysis
60-69%
50-59%
40-49%
40%>
4 <
70%
60-69%
50-59%
40-49%
40%>
Good development of arguments supported by literature review and work place practice
Evidence of findings and conclusions grounded in literature and work place practice
Limited evidence of findings with very superficial, surface approach to information
Misses the point of the assignment. Unsubstantiated/invalid conclusions based on
generailisations only
PRESENTATION
Presentation shows a polished and imaginative approach to the topic. Thoughts and ideas
coherent and clearly expressed in a report format. Arguments concisely and effectively
summarised. Grammar and spelling accurate. Fluent writing style. Referencing fully
consistent with the standard system. Executive Summary is an effective abstract of the
whole report, reflects the findings and appears at the start. Report is of an appropriate
length.
Presentation carefully and logically organised. Thoughts and ideas clearly expressed in a
report format. Arguments clearly summarised. Grammar and spelling accurate and
language fluent. Standard referencing system applied and containing some minor errors.
Executive Summary is an effective abstract of the whole report, reflects the findings and
appears at the start. Report is of an appropriate length
Presentation satisfactory, showing organisation and coherence. Recognisable report
format employed. Language mainly fluent. Grammar and spelling mainly accurate.
Standard referencing system applied and is mainly accurate. Executive Summary
provides a reasonable abstract of most of the report, and appears at the start. Report is of
an appropriate length.
Presentation shows an attempt to organise in a logical manner. Report format partially
employed. Meaning apparent, but language not always fluent; grammar and spelling
contains errors. Standard referencing system not fully applied or is an irregular /
unsystematic activity. Executive Summary does not provide an abstract of the report and /
or does not appear at the start.
Presentation is disorganised / incoherent. Purpose and meaning of assignment unclear
and / or language, grammar and spelling contain errors. Standard referencing system is
not applied and therefore work suggests plagiarism. No Executive Summary
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