Critically evaluate the role of branding when planning a social media campaign. Brand storytelling reinforces brand identity and brand voice: Social Media Marketing Assignment, CCT, Ireland

Critically evaluate the role of branding when planning a social media campaign.
Brand storytelling reinforces brand identity and brand voice. Content should create consistent, positive brand associations. Evaluate how storytelling has become a crucial part of the most successful marketing campaigns.
Using your business idea, develop a social media campaign that could be used in the early stages of your startup. Include in your plan:
i. 3 social media objectives
ii. Identify your target audience and compile 2 personas
iii. Outline key branding message and brand voice
iv. Identify and justify 2 social media platforms you have chosen
v. Give a brief outline of the content you may use – justify your choice.
vi. Develop a social media mood board for your business idea
vii. Social media analytics you may use in the early stages of your start-up – justify your choice