Question 1
Pricing is the most important element of the marketing mix. Critically evaluate this statement using examples of your own choosing to illustrate your argument.
Question 2
“It is essential that a firm’s marketing department understands both why consumers buy the firm’s products as well as how they buy them.” Discuss and evaluate this statement, illustrating with examples as appropriate.
Question 3
“Even for a great new product developed by a company, the difference between success and failure in the company’s introduction of the new product into the marketplace may very well be due to how well the marketing strategy for the new product was developed and implemented.” Discuss and evaluate this statement, illustrating with examples as appropriate.
Question 4
Discuss the segmentation process (i.e. segmentation, targeting, differentiation, and positioning) using the soft drinks sector to illustrate your answer.
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