Prompt: Traditional journalists are under attack. Whether its the current administrations constant rebuke of the media, the rise of social media, or the influx of fake news sites, its increasingly more difficult for public relations professionals to navigate the media landscape. Give an example(s) of how traditional media is becoming less relevant in todays world (or feel free to argue the opposite!). How should PR professionals work with traditional media given this new environment? What techniques should they em-ploy? What specific tactics would you advise your candidate/company to pursue in order to retain a good working relationship with traditional media outlets?
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