This week’s discussion focuses on Chapter 10: Distribution Strategy. Following your review of the material from the chapter reading, prepare to take a stand on the following issue: Does It Matter Where You Sell?
Some marketers feel that the image of the particular channel in which they sell their products does not matter—all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images—such as a retail store—can be critical and must be consistent with the image of the product.
In your post, use the material from the chapter readings to support your position: Channel images do not really affect the brand images of the products they sell that much versuschannel images must be consistent with the brand image.
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