ENT10001 – Entrepreneurship & Opportunity October 2017
Tyler Kah Jun Tan – 101867824
Georgia Swinbourne – 101780633
Vikas Sindhi – 100671480
Opportunity Overview
Analysis of Opportunity
How are we
capitalising this
opportunity?
➔
Field of Entrepreneurship
• Start-up
• Social Entrepreneurship
➔ Strengths & weaknesses
Target Market
• Population shorter than
the average height
• Regular public transport
commuters
Who are we targeting this product
to?
Market insight
Frequency of Using Public Transport
Estimates (1965–2010) and forecasts (2011–2031) of total
passenger transport task, sum of all capital cities
• Estimated total of public
tranport passenger
increasing per year
• The frequency of people
using public transport
• Huge opportunity for Z.ouk to
enter the market
Competitors
➔ Rail Reach
Challenges
➔ Social rejection
➔ Facing criticism
➔ Marketing Strategy
Overcoming Challenges
➔ Lean Start-up
Overcoming Challenges
MVP (Minimum Viable Product)
➔Maximising knowlegde about customers
➔Create relationship with customers
➔Focuses on Value Proposition
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Feasibility Analysis
-Profitable
-Within estimated cost
Market Z.ouk to PTV
References
●TILLEY, A. R. 2002. The measure of man and woman: human factors in design. New York, Wiley
●Public Transport Victoria, 2017, Research and statistics, Public Transport Victoria,
https://www.ptv.vic.gov.au/about-ptv/ptv-data-and-reports/research-and-statistics/
●Public Transport Victoria, 2015, Research and statistics, Public Transport Victoria,
PTV-Station-by-Station-Fact-Sheet-accessible-version-2015
●Adam Carey, 2017, 2000 people per train: Metro’s standing room-only future revealed, The
Age, Australia,
http://www.theage.com.au/victoria/2000-people-per-train-metros-standing-roomonly-future-r
evealed-20170528-gwettp.html
Image Sources:
Rail Reach – https://technabob.com/blog/wp-content/uploads/2013/08/Rail-Reach1.jpg
Rail Reach –
http://www.bitrebels.com/wp-content/uploads/2013/09/rail-reach-better-grip-1.jpeg
Rail Reach –
https://cdn.vox-cdn.com/thumbor/2SmosmQzSJuGchWKI7gqj41I4oo=/0x0:640×427/1200×800/f
ilters:focal(0x0:640×427)/cdn.vox-cdn.com/assets/3117521/railreach.jpg
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