Assessment Items
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Essential requirements to pass this subject
You must obtain a total mark of at least 50% in order to pass this subject.
To be eligible for the grade AA you must have submitted all assessment items in this subject. If you choose not to complete an assessment item and receive an overall mark between 45 and 49 then you will not be granted an AA.
Items
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| Item No. | Title | Value | Due Date* | Return Date** |
| 1 | Evaluations & Reflections on International Busines | 20% | 30-Mar-2020 | 22-Apr-2020 |
| 2 | Market opportunity report | 40% | 11-May-2020 | 02-Jun-2020 |
| 3 | International Business Plan | 40% | 07-Jun-2020 | 29-Jun-2020 |
* Due date is the last date for assessment items to be received at the University
** Applies only to assessment items submitted by the due date
Assessment item 1 – Evaluations & Reflections on International Busines
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Value: 20%
Due Date: 30-Mar-2020
Return Date: 22-Apr-2020
Length: 1500 words maximum (500 words for each topic)
Submission method options: Alternative submission method
TASK
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This assessment will enable you to evaluate and reflect on four topics studied during the first 5 weeks (topics 1-5). Each topic question will give you the opportunity to critically apply your knowledge and learning from this subject to a real-life situation.
Choose three out of four questions to answer.
Topic 1
Think about the company you work for (or an organisation you have researched). Discuss the implications of globalisation for this business. For example, do they export goods or services overseas? Do they import any supplies from overseas? Are there implications for the company flowing from the likely resolutions of the China-US Trade Dispute and Brexit?
Topic 2
What factor endowments does Australia have? What about our neighbouring Asian nations including China, India, Singapore, Vietnam and Indonesia? Consider each on its own merits. Do these factor endowments reflect our trade patterns?
Topic 3
Visit the DFAT website and read the Trade matters document http://www.dfat.gov.au/tradematters/.
What are some of the economic and political reasons the Australian government might employ barriers to trade?
Topic 4
Visit the World Bank’s “Ease of Doing Business” site (www.doingbusines.org). Select a country of your choice and review the report. What factors are reassuring in this report and what issues are of concern?
You must use at least 2 academic references for each question (minimum of 6 references for the whole assessment)to support your answers. In answering the questions, you may use diagrams, tables, graphs and so on if you wish.
Write approximately 500 words per answer.
RATIONALE
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SUBJECT LEARNING OUTCOMES
This assessment task will assess the following learning outcome/s:
- be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.
- be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.
- be able to identify general and specific issues as well as new trends facing managers of international business operations, and design strategies to respond to these issues.
GRADUATE LEARNING OUTCOMES
This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s:
- Information and Research Literacies (Knowledge) – Charles Sturt Graduates demonstrate that disciplinary knowledge is developed through research and evidence.
- Information and Research Literacies (Skill) – Charles Sturt Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.
- Information and Research Literacies (Application) – Charles Sturt Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.
MARKING CRITERIA AND STANDARDS
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Marking Criteria Assessment 1
| CRITERION | Fail (N) /0-49 Poor/unacceptable/Not attempted/requires further development/needs improvement | Pass (P)/ 50-64 Acceptable/Satisfactory/Proficient | Credit (C)/65-74 Good/Well done | Distinction (D)/ 75-84 Very good/ exceeds expectations | High Distinction (HD)/85-100 Excellent/exemplary/exceeding high standard |
| Answer 1: Quality of critical analyses of the answer; use of references to support the argument (5 marks) | The political / legal, economic, socio-cultural / ethical, technology, environmental section displayed little or limited understanding of key concepts/theory and the application of those concepts to the country analysed. Data was either presented uncritically with no discussion of implications or poor arguments were made in regards to the data and the chosen firm. Limited research evident. | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew some connections to key concepts/theory. Some analysis of the implications of the data in relation to the chosen country and the chosen firm. Evidence of research using some authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined implications for the chosen firm. Evidence of research using a range of authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International, Globaledge etc) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined relevant implications for the chosen firm. Evidence of research using a broad range of authentic , current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content. |
| Answer 2: Quality of critical analyses of the answer; use of references to support the argument (5 marks) | The political / legal, economic, socio-cultural / ethical, technology, environmental section displayed little or limited understanding of key concepts/theory and the application of those concepts to the country analysed. Data was either presented uncritically with no discussion of implications or poor arguments were made in regards to the data and the chosen firm. Limited research evident. | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew some connections to key concepts/theory. Some analysis of the implications of the data in relation to the chosen country and the chosen firm. Evidence of research using some authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined implications for the chosen firm. Evidence of research using a range of authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International, Globaledge etc) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined relevant implications for the chosen firm. Evidence of research using a broad range of authentic , current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content. |
| Answer 3: Quality of critical analyses of the answer; use of references to support the argument (5 marks) | The political / legal, economic, socio-cultural / ethical, technology, environmental section displayed little or limited understanding of key concepts/theory and the application of those concepts to the country analysed. Data was either presented uncritically with no discussion of implications or poor arguments were made in regards to the data and the chosen firm. Limited research evident. | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew some connections to key concepts/theory. Some analysis of the implications of the data in relation to the chosen country and the chosen firm. Evidence of research using some authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined implications for the chosen firm. Evidence of research using a range of authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International, Globaledge etc) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined relevant implications for the chosen firm. Evidence of research using a broad range of authentic , current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content. |
| 4. –Structure, organisation, presentation and grammar (3 marks) | The presentation was unprofessional, unclear and not well structured. Meaning unclear and/or grammar and/or spelling contained frequent errors. | The presentation was neat and well structured. Presentation mostly follows guidelines ie 1.5 spacing, page numbers, easy to read font. Reference list on separate page. Some minor issues. Meaning apparent but language not always fluent. Some spelling and grammatical errors | The presentation was neat and well structured. Presentation follows guidelines ie 1.5 spacing, page numbers, easy to read font. Reference list on separate page Language mainly fluent. Grammar and spelling mainly accurate. | Organisation and presentation was of report was of a professional, standard. Presentation follows guidelines.
Fluent writing style. Grammar and spelling accurate. |
Organisation and presentation was of an excellent standard. Presentation follows guidelines. Fluent writing style. Grammar and spelling accurate. |
| 5. Research and referencing (2 marks) | Referencing needed improvement. Sources were uncited / poorly cited / demonstrated little attempt to comply with APA system. Reliance on few and/or poor quality sources. There was likely a reliance on one source of literature. | Referencing was of a satisfactory standard with consistent and sustained acknowledgement of sources of information and data throughout report. Shows clear attempt to follow APA method of referencing. Some errors evident e.g. page numbers missing from direct quotations or errors in referencing websites. Overall references were presented reasonably clearly in the reference list, using a consistent format (not missing many references). Used less than 2 authentic information sources. | Consistent and sustained acknowledgement of sources of information and data throughout report. Most citations follow APA method of referencing with few errors. These references were presented reasonably clearly in the reference list, using a consistent format (not missing many references). Used 2 authentic information sources with majority being current. | Consistent and sustained acknowledgement of sources of information and data throughout report. Referencing was of a high standard. Majority of citations in report and references in reference list conform to APA standard.
Used 2 authentic and appropriate information sources and texts. |
Consistent and sustained acknowledgement of sources of information and data throughout report. Excellent referencing with majority of citations correctly adhering to APA method. Comprehensive reference list.
Used more than 2 authentic and appropriate information sources & texts. |
PRESENTATION
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- Assessment 1 should be a maximum of 1500 words. Feel free to use headings/sub-headings to highlight changes in topic.
An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
Submit via Turnitinby 11.59pm on Monday, 30th March, 2020 as a Microsoft Word document. Do not submit as a PDF document.
A guide on How To Submit To Turnitin, along with required codes, is available in the Resources folder on Interact.
- For this subject the Turnitin Class ID is 23603470 an the Turnitin Enrollment number is 16986392 .
- Use a question-answer format. Clearly write the number of the question i.e. Answer 1, Answer 2, Answer 3. (Introduction and conclusionnot needed for this assessment).
- Include a title page that shows the subject code and title, the assessment number, your name and student number, and the total word count. The word count includes everything other than the cover page and the reference list. It includes in-text citations and text included in images.
- Use 12 point font size, 1.5 line spacing, and page numbers.
- Do not use footnotes and endnotes.
- The APA6 referencing system must be used to show in-text citations and the reference list.
- Your assessment should be free of colloquial language and spelling, grammatical and typographical errors.
- Use academic language and writing style in order to communicate your ideas clearly.
REQUIREMENTS
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An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
Any Turnitin result >15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper.
The assessment tasks should be within +/- 10% of the word limit. The word count is taken from the first word to the last word and includes quotes.
Quotes must comprise less than 10% of the total word count.
Proof-read your work so that it is free of spelling, grammar and punctuation mistakes.
Use language that is appropriate to academic and professional tasks.
Ensure you use respectful and appropriate terminology.
For this assessment, you are required to use APA referencing to acknowledge the sources that you have used in preparing your assessment.
Please refer to the CSU referencing guide http://student.csu.edu.au/study/referencing-at-csu.
Your reference list should contain all source documents that you refer to, quote or paraphrase from. It must conform to the APA referencing style: http://student.csu.edu.au/__data/assets/pdf_file/0011/294977/APAReferencingSummary2013.pdf
In addition a very useful tool for you to use that demonstrates how to correctly use in text referencing and the correct way to cite the reference in your reference list can be found at https://apps.csu.edu.au/reftool/apa-6
For assistance, see Learning Skills: http://www.csu.edu.au/division/studserv/learning
Assessment item 2 – Market opportunity report
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Value: 40%
Due Date: 11-May-2020
Return Date: 02-Jun-2020
Length: 3000
Submission method options: Alternative submission method
TASK
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You are expected to research market opportunities, and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company’s products/services entry into a country of your choosing in Asia.
The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected. You may NOT contact the organisation during the completion of this assessment.
Students must advise their facilitator / instructor of their chosen Asian country market and the Australian company and its designated products/services that will be launched into that country market for approval no later than Friday, 20th March, 2020.
The objective of developing a Market Opportunity Report is to identify international marketing opportunities in your focus market for an existing Australian organisation of your choosing and complete the early sections of a comprehensive international business plan. The concluding sections of the international business plan will form the basis of Assessment 3.
You will need to conduct research on products/services with which they might plan on entering the market, as well as research the most current PESTEL issues specific to doing business in that country. Issues include, but are not limited to economic analysis, political and legal/regulatory risk, social / cultural / ethical nuances that require adaptation, technology risks and issues and any environmental issues that need to be considered.
You will also need to analyse the skills, resources and capabilities of your chosen organisation with respect to entering this new international market.
The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.
A suggested structure would include:
- Executive summary of main findings of report
- Introduction to the report
- Company identification including the types of products/services it markets, existing international market activities (if any), and why it might consider market entry into the Asian market of your choosing
- Introduction to chosen country
- Economic / Financial Analysis
- Political & Legal Analysis
- Social, Cultural and Ethical Analysis
- Technology issues (if any)
- Environmental issues e.g. sustainability (if any)
- Other issues (if any)
- SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
- Conclusions
- Reference list
Note:
- Quality sources are peer reviewed, current (within 10 years unless cornerstone journal articles) and relevant.
- Word count that exceeds 10% will attract a 10% penalty and that which exceeds 20% will attract a 20% penalty. Generally word counts that are less than 10% tend not to have answered the assessment task in enough detail. remember word count does not include executive summary, headings, table of contents, cover page, references or reference list.
- This assignment should be presented in report format and include a cover page, a table of contents page and a brief executive summary which will not be considered in the word count. Also a reference list is not included in the word count.
- Please note that you should not use ‘wiki’ sites or investopedia or any “opedia”sites as references for this assignment. These sources may provide useful background reading, but they are not suitable for inclusion as academic references.
RATIONALE
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SUBJECT LEARNING OUTCOMES
This assessment task will assess the following learning outcome/s:
- be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.
- be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.
- be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.
- be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe.
GRADUATE LEARNING OUTCOMES
This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s:
- Academic Literacy and Numeracy (Knowledge) – Charles Sturt Graduates understand the use and structure of appropriate language in written, oral, visual, mathematical, and multi-modal communication.
- Academic Literacy and Numeracy (Skill) – Charles Sturt Graduates demonstrate the literacy and numeracy skills necessary to understand and interpret information and communicate effectively according to the context.
- Academic Literacy and Numeracy (Application) – Charles Sturt Graduates consider the context, purpose, and audience when gathering, interpreting, constructing, and presenting information.
- Information and Research Literacies (Knowledge) – Charles Sturt Graduates demonstrate that disciplinary knowledge is developed through research and evidence.
- Information and Research Literacies (Skill) – Charles Sturt Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.
- Information and Research Literacies (Application) – Charles Sturt Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.
MARKING CRITERIA AND STANDARDS
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Marking Criteria Assessment 2
| CRITERION | Fail (N) /0-49 Poor/unacceptable/Not attempted/requires further development/needs improvement | Pass (P)/ 50-64 Acceptable/Satisfactory/Proficient | Credit (C)/65-74 Good/Well done | Distinction (D)/ 75-84 Very good/ exceeds expectations | High Distinction (HD)/85-100 Excellent/exemplary/exceeding high standard |
| 1 – Structure and accuracy of Executive Summary (5 marks) | The executive summary was missing or poorly constructed e.g. it acted as a table of contents or introduction outlining what the report contained rather than summarising the key findings. | Summarised some key findings but still reads more like an introduction than an Executive Summary (i.e. “the report will cover …” rather than “the report found that…. ) | ES provides a summary of most of the key findings in the report. Some evaluation of implications included. | A good summary of the key findings in the report was provided. The report provides an informed evaluation of the implications of these findings in terms of risks and opportunities. | Provided a concise summary of the findings of all sections of the report. Findings for all important factors were provided in the summary. Evaluation of implication demonstrates strong understanding of macro environmental risks and opportunities. |
| 2. – Introduction – covering scope of report, introduction to company, brief background and overview of environment. (15 marks) | The introduction did not highlight the scope of the report and/or background of the company effectively. It provided generic information with no clear focus on key issues such as core business, goals, mission etc. | Background information on the company provided but not well synthesised. Some information on key issues such as core business. Scope of the report outlined. | Background information on the company provided. Shows evidence of research. Information on key issues such as core business, mission and goals synthesised and conveyed concisely. Scope of the report outlined with relevant issues discussed. | Background information on the company demonstrates evidence of research. Information is synthesised and then summarised effectively with key issues identified. Scope of the report clearly articulated. Relevant issues analyses in detail | Background information on the company demonstrates ability to research and synthesize information into a clear and concise exposition of knowledge. Scope of the report clearly and concisely articulated. Clearly identifies key issues relevant to the MNE’s external environment including a full well considered discussion. |
| 3. – PESTEL analysis & discussion of chosen Asian market (60 marks) | The political / legal, economic, socio-cultural / ethical, technology, environmental section displayed little or limited understanding of key concepts/theory and the application of those concepts to the country analysed. Data was either presented uncritically with no discussion of implications or poor arguments were made in regards to the data and the chosen firm. Limited research evident. | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew some connections to key concepts/theory. Some analysis of the implications of the data in relation to the chosen country and the chosen firm. Evidence of research using some authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined implications for the chosen firm. Evidence of research using a range of authentic and relevant data sources (eg CIA, WTO, Economist, Transparency International, Globaledge etc) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear connections to key concepts/theory. Analysis of the data in relation to the chosen country outlined relevant implications for the chosen firm. Evidence of research using a broad range of authentic , current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond) | The political / legal, economic, socio-cultural / ethical, technology, environmental section presented relevant data and drew clear, insightful connections to key concepts/theory. Evaluation of the data in relation to the country analysed clearly outlined relevant implications for the chosen firm. Evidence of research using a wide range of authentic, current and relevant data sources (eg CIA, WTO, Economist, Transparency International and beyond). Conveys information concisely. No unnecessary content. |
| 4. –Structure, organisation, presentation and grammar (10 marks) | The report was unprofessional, unclear and not well structured. Table of contents, headings, page numbers etc were missing or inconsistent. Meaning unclear and/or grammar and/or spelling contained frequent errors. | The report was neat and well structured. Presentation mostly follows guidelines ie 1.5 spacing, page numbers, easy to read font. Reference list on separate page. Some minor issues. Meaning apparent but language not always fluent. Some spelling and grammatical errors | The report was neat and well structured. Presentation follows guidelines ie 1.5 spacing, page numbers, easy to read font. Reference list on separate page Language mainly fluent. Grammar and spelling mainly accurate. | Organisation and presentation was of report was of a professional, standard. Presentation follows guidelines. Fluent writing style. Grammar and spelling accurate. | Organisation and presentation was of an excellent standard. Presentation follows guidelines. Fluent writing style. Grammar and spelling accurate. |
| 5. Research and referencing (10 marks) | Referencing needed improvement. Sources were uncited / poorly cited / demonstrated little attempt to comply with APA system. Reliance on few and/or poor quality sources. There was likely a reliance on one source of literature. | Referencing was of a satisfactory standard with consistent and sustained acknowledgement of sources of information and data throughout report. Shows clear attempt to follow APA method of referencing. Some errors evident e.g. page numbers missing from direct quotations or errors in referencing websites. Overall references were presented reasonably clearly in the reference list, using a consistent format (not missing many references). Used a variety of authentic information sources. | Consistent and sustained acknowledgement of sources of information and data throughout report. Most citations follow APA method of referencing with few errors. These references were presented reasonably clearly in the reference list, using a consistent format (not missing many references). Used a variety of authentic information sources with majority being current. | Consistent and sustained acknowledgement of sources of information and data throughout report. Referencing was of a high standard. Majority of citations in report and references in reference list conform to APA standard. Used a variety of up to date, authentic and appropriate information sources and texts. | Consistent and sustained acknowledgement of sources of information and data throughout report. Excellent referencing with majority of citations correctly adhering to APA method. Comprehensive reference list. Wide variety of up to date, authentic and appropriate sources used in appropriate context. |
PRESENTATION
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Assessment 2 should be a maximum of 3000 words. Feel free to use headings/sub-headings to highlight changes in topic.
An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
Submit via Turnitinby 11.59pm on Monday, 11th May, 2020 as a Microsoft Word document. Do not submit as a PDF document.
For this subject the Turnitin Class ID is 23603470 an the Turnitin Enrollment number is 16986392 .
A guide on How To Submit To Turnitin, along with required codes, is available in the Resources folder on Interact.
Use Turnitin to check that you have fully paraphrased all your material.
Any Turnitin result >15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper to Turnitin.
The first page should contain your name, student number, subject code, word count and due date. Please use 12 point font and make sure your lines are 1.5 spacing.
The assessment tasks should be within +/- 10% of the word limit. The word count is taken from the first word to the last word and includes quotes.
Quotes must comprise less than 10% of the total word count.
Proof-read your work so that it is free of spelling, grammar and punctuation mistakes.
Use language that is appropriate to academic and professional tasks.
Ensure you use respectful and appropriate terminology.
For assistance, see Learning Skills: http://www.csu.edu.au/division/studserv/learning
Your reference list should contain all source documents that you refer to, quote or paraphrase from. It must conform to the APA referencing style: http://student.csu.edu.au/__data/assets/pdf_file/0011/294977/APAReferencingSummary2013.pdf
Requirements
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Checklist
1. Read the question and Marking Guide carefully and address all criteria.
2. Ensure you apply relevant theories & concepts.
3. Demonstrate a critical reflection on the theory and practice.
4. Write succinctly keeping within the word limit.
5. Use quality references (text book, journal articles etc).
6. Reference according to the APA6 Referencing Guide (see http://student.csu.edu.au/study/referencing-at csu).
7. Make your essay easy to read and navigate.
8. Use plenty of headings, subheadings.
9. Include and executive summary and a table of contents that includes all of the headings and subheadings. Show that you have thought about how to organise your thoughts. No it is not included in the word count.
10. Use Times New Roman 12 point font, 1.5 line spacing.
11. Use diagrams as necessary.
12. Provide one introduction and one conclusion for the whole essay.
REQUIREMENTS
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Checklist
1. Read the question and Marking Guide carefully and address all criteria.
2. Ensure you apply relevant theories & concepts.
3. Demonstrate a critical reflection on the theory and practice.
4. Write succinctly keeping within the word limit.
5. Use quality references (text book, journal articles etc).
6. Reference according to the APA6 Referencing Guide (see http://student.csu.edu.au/study/referencing-at csu).
7. Make your report easy to read and navigate.
8. Use plenty of headings, subheadings.
9. Include and executive summary and a table of contents that includes all of the headings and subheadings. Show that you have thought about how to organise your thoughts. No it is not included in the word count.
10. Use Times New Roman 12 point font, 1.5 line spacing.
11. Use diagrams as necessary.
12. Provide one introduction and one conclusion for the whole report.
Assessment item 3 – International Business Plan
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Value: 40%
Due Date: 07-Jun-2020
Return Date: 29-Jun-2020
Length: 3000
Submission method options: Alternative submission method
TASK
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This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market. The final document should include a summary of your findings from Assessments 2 revised as necessary.
The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes:
- identifying market opportunities for the organisation’s products /services
- recommendations, if any, regarding product/service modification or adaptations required for market success
- market entry strategy options and recommendation for a preferred option
- marketing and R&D considerations
- recommendations regarding production
- international human resources management (HRM) issues and considerations
The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.
A suggested report structure is
- Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
- Introduction to the report.
- Brief background to company and selected international country: ie brief, approx 2 page synopsis of Assessment 2 (attach this in the appendix)
- Conclusions of SWOT analysis i.e., from Assessment 2
- Additional analysis reflecting your further country analysis (if any)
- Competitive strategy analysis (product/service)
- Market entry option analysis and preferred option recommendation
- Marketing and R&D considerations (including competitive strategy)
- Recommendations regarding production
- International HRM issues and considerations
- Conclusions
- References
RATIONALE
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SUBJECT LEARNING OUTCOMES
This assessment task will assess the following learning outcome/s:
- be able to explain key concepts in globalisation and assess the implications for Australia in general as well as Australian and international firms and their business practices.
- be able to analyse international business environments and practices, and evaluate how they are being shaped by economic, financial, socio-cultural, political and legal forces.
- be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.
- be able to identify general and specific issues as well as new trends facing managers of international business operations, and design strategies to respond to these issues.
- be able to research and evaluate the attractiveness and viability of conducting business in specific locations around the globe.
- be able to research and recommend appropriate strategies for the form, location and operational strategies of an international firm.
The final project will expect in-depth engagement with relevant international business knowledge and will help students build skills required for work in this expanding field.
GRADUATE LEARNING OUTCOMES
This task also contributes to the assessment of the following CSU Graduate Learning Outcome/s:
- Information and Research Literacies (Knowledge) – Charles Sturt Graduates demonstrate that disciplinary knowledge is developed through research and evidence.
- Information and Research Literacies (Skill) – Charles Sturt Graduates demonstrate the skills required to locate, access and critically evaluate existing information and data.
- Information and Research Literacies (Application) – Charles Sturt Graduates synthesize and apply information and data to different contexts to facilitate planning, problem solving and decision making.
MARKING CRITERIA AND STANDARDS
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| Criterion | Fail (N) /0-49 Poor/unacceptable/Not attempted/requires further development/needs improvement | Pass (P)/ 50-64 Acceptable/Satisfactory/Proficient | Credit (C)/65-74 Good/Well done | Distinction (D)/ 75-84 Very good/ exceeds expectations | High Distinction (HD)/85-100 Excellent/exemplary/exceeding high standard |
| Critical analysis skills – This criterion is about creating justifiable and effective business strategies based on evaluation of information found when researching the context Value 25% | Can present limited reliable evidence supporting the recommendations and some is missing, incorrect or irrelevant. | Can review and present some of the reliable evidence supporting the recommendations but some evidence is missing or incorrect. | Can review and present most of the reliable evidence supporting the recommendations but lacks critical analysis and comparison | Can clearly present the appropriate reliable evidence supporting recommendations with clear evaluations and conclusions | Can critically review and present the appropriate reliable evidence with highly insightful and perceptive comparisons, evaluations and support for recommendations |
| Application skills – This criterion is about linking theory to a specific context Value 25% |
There is no or limited application of theory to the context or case study | The case study or context was connected briefly to theory. | The case study or context was connected to theory with clear links. | The case study or context was connected to theory with clear, logical and explicit connections | The context is connected to theory with exceptional, logical and meaningful links. |
| Strategic perspective – This is about strategic recommendations for the company Value 10% | No recommendations are made | There were some recommendations, but they are not strategic | There were relevant market recommendations, partly strategic | The recommendations were relevant and strategic | The recommendations were highly relevant and strategic |
| Realism – This is about practicality / realism in the country context Value 10% |
Is not supported or linked to country context | Supported by real world information | Well supported by connections to the real world context | Well supported with explicit connections to the real world context | Realistic and supported with explicit connections to the real world context |
| Communication – This is about the presentation of the work including: Structure, Format, Grammar Value 25% | Poor grammar, spelling, punctuation, concepts were not clear, materials difficult to read – no tables or figures, inconsistency in style and content between sections. Word count is >10% over or under limit. | Some grammatical errors, sentences were clear and complete, clear structure and formatting, some diagrams, but not explained and only decorative, some inconsistencies in style and content. Adheres to word limit. | Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the audience including relevant graphics, style and content are mostly consistent. Adheres to word limit. | Free of grammatical errors. Structure and format were clear. Sentences were well constructed. Language was concise. Excellent use of relevant graphics Clear consistency in style and content. Adheres to word limit. | Free of grammatical errors. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of clearly relevant graphics. Obvious consistency in style and content, with relevant links between sections. Adheres to word limit. |
| Referencing Skills – This criterion is about the application of APA referencing
Value 5% |
There was limited or no attempt at in-text or end of text referencing. | There was an attempt to apply referencing, but style and application were inconsistent. | There was consistent style, but application was not consistent with some errors. | The style is consistent throughout the text and end reference list. Application was still inconsistent with some points remaining unreferenced. | Both in-text and reference list were consistent in terms of style and application of APA |
PRESENTATION
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Assessment should be a maximum of 3000 words. Feel free to use headings/sub-headings to highlight changes in topic.
An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste.
Submit via Turnitin by 11.59pm on Sunday, 7th June, 2020 as a Microsoft Word document. Do not submit as a PDF document.
For this subject the Turnitin Class ID is 23603470 an the Turnitin Enrollment number is 16986392 .
A guide on How To Submit To Turnitin, along with required codes, is available in the Resources folder on Interact.
Use Turnitin to check that you have fully paraphrased all your material.
Any Turnitin result >15% (excluding reference list) suggests that you have over used other people’s words. Revise, and resubmit your paper to Turnitin.
The first page should contain your name, student number, subject code, word count and due date. Please use 12 point font and make sure your lines are 1.5 spaced.
The assessment tasks should be within +/- 10% of the word limit. The word count is taken from the first word to the last word and includes quotes.
Quotes must comprise less than 10% of the total word count.
Proof-read your work so that it is free of spelling, grammar and punctuation mistakes.
Use language that is appropriate to academic and professional tasks.
Ensure you use respectful and appropriate terminology.
For assistance, see Learning Skills: http://www.csu.edu.au/division/studserv/learning
Your reference list should contain all source documents that you refer to, quote or paraphrase from. It must conform to the APA referencing style: http://student.csu.edu.au/__data/assets/pdf_file/0011/294977/APAReferencingSummary2013.pdf
REQUIREMENTS
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Checklist
1. Read the question and Marking Guide carefully and address all criteria.
2. Ensure you apply relevant theories & concepts.
3. Demonstrate a critical reflection on the theory and practice.
4. Write succinctly keeping within the word limit.
5. Use quality references (text book, journal articles etc).
6. Reference according to the APA6 Referencing Guide (see http://student.csu.edu.au/study/referencing-at csu).
7. Make your plan easy to read and navigate.
8. Use plenty of headings, subheadings.
9. Include and executive summary and a table of contents that includes all of the headings and subheadings. Show that you have thought about how to organise your thoughts. No it is not included in the word count.
10. Use Times New Roman 12 point font, 1.5 line spacing.
11. Use diagrams as necessary.
12. Provide one introduction and one conclusion for the whole report.
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