Tutorial questions – Week 2 Examine the mini-case regarding German luxury cars (p57) of the prescribed textbook. 1. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them) Tutorial questions – Week 3 1. Examine the Zara mini-case (p73) and identify their Tangible and Intangible resources. Tutorial questions – Week 4 Examine the Apple vs Samsung mini-case (p123) and evaluate the business strategy used by each. 1. Using Apple, demonstrate how the differentiation strategy can be well implemented. Tutorial questions – Week 5 TESCO PLC: A case study in COMPETITIVE BEHAVIOUR Read the Tesco mini-case (page 133) 1. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.) Tutorial questions – Week 6 Consider the case on LVMH: Getting Big While Staying Beautiful. 1. What do you think was the reasons why LVMH diversified?
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