| Feasibility Study |
What is the Market entry adopted into Singapore? Explain (this must be worked out when formulating corporate goals)
Select one – intensive, selective, or exclusive distribution strategy. Justify your choice. Draw a proposed distribution channel for the Singapore market.
1). Retailers
– Type and number of retail stores
– Methods of operation for each type (cash/credit)
– Scale of operation for each type (small/large)
2). Wholesale middlemen
– Type and number of wholesale middlemen
– Methods of operation for each type (cash/credit)
d. Scale of operation (small/large)
3). Warehousing
– Type
– Location
Question2: Promotion and advertisement. Strategies(Singapore market)
1. Promotion strategies: Pull or push, make your choice and provide justifications
2. Select your choice of media, provide justifications for the choice made.
3. Promotion mix adaptation or modification – explain the changes:
- Advertising
– Objectives
– Media mix
– Message
- Sales promotions
– Objectives
– Coupons
– Premiums
- Personal selling
- Other promotional methods
