Discuss, from a strategic point of view, what is going wrong on the UK High Street and retail parks. You should use a specific case example of a company that has been in the news recently such as House of Fraser, Debenhams or Mothercare. In your analysis you should use or make specific reference to at least one of the models/concepts or approaches discussed in the module so far. Your assignment should include: Detail the companys strategy Discuss the reasons for strategic failure Formulate recommendations going forward or what the company could have done differently Make specific reference to at least one of the models/concepts or approaches discussed in the module so far. Your assignment will be assessed according to the following criteria: Quality and coherence of your analysis 25% Clarity of argumentation 25% Presentation of evidence (in support of your arguments) 25% Structure and presentation of argument 15% Quality of the referencing and references used 10%
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