Assessment 2: Report This assessment is for these students only: Brisbane – Hotel School; Melbourne – Hotel School; Sydney – Hotel School.
Group/ Learning Grading Min Length/ Professional Assessment individual outcomes indicator Score Weight duration Due accreditation
Report
Group
2,3 Graded N/A 30%
1800 09 May N/A words 2020 11:00 PM
Group Hotel Conflict Report
Why this assessment This Group assessment encourages students to research and think critically about the key challenges to hotels within a contemporary environment. These challenges must relate to globalisation and diversity, destination image and marketing.
Your Task Firstly, you will form groups of three (3). Next, you will select one (1) destination between the group members. Finally, you will then select three (3) contemporary challenges that positively and negatively impact the local hotel industry at your destination. One (1) issue should relate to the positive and negative effects on the hotel sector caused due to alternative accommodation providers. One (1) issue should relate to the positive and negative effects on the hotel sector caused by Authenticity and Commodification. One (1) issue should relate to the challenges faced by the hotel sector in relation to the distribution networks. You should research recent industry and academic sources (2018-2020) to locate evidence and examples of each issue.
8 HOTL5001 The Global Hotel Landscape (Session 1, 2020)
Other information about this assessment This assessment is an 1800-word Group Report (referenced in-text). The report will form the basis of Assessment 3 – Reflection – and should be presented as follows: • Executive Summary – Summarise the objectives of the report along with its key findings and recommended strategies. • Introduction (250 words) – Introduce the topic, the questions that you will be discussing, and briefly summarise the main points of your paper. • Body (1300 words) – The body should introduce, describe, and explain the three (3) global issues using a sub-heading for each issue. . Conclusion (250 words) – A brief conclusion to summarise the findings of your report. . Reference List – A list of references – minimum 10 – (minimum 5 industry and minimum 5 academic).
Note: the word count excludes the executive summary, table of contents and the reference list.
Assessment 3: Report
This assessment is for these students only: Brisbane – Hotel School; Melbourne – Hotel
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