Aims
The purpose of this assessment is to have a clear and concise representation of the product you intend to design for your user. The presentation package is to have a heavy visual focus, supported by a well-articulated one sentence pitch that sums up what the product does for your user.
Preparation
Have your team’s consolidated list of design requirements. ( SEE OTHER ATTACHED FILE)
Complete the Visual Communications module.
The entire module will take approximately two hours to complete, and will give you all the tools and skills you require for this assessment. (Part 6: Presentation will not be necessary for this submission, but will help you greater for Pitch #1, Pitch #2 and your Portfolio.)
Assignment
Part 1. Primary Concept
| Weighting | ||||
| Include your design requirements established with your team during class in Week 3 (ALREADY DONE, SEE OTHER ATTACHED FILE) | 0 | |||
| A one sentence pitch “*name the product* is to assist *define the user* to achieve *their goal/completing this task/improving their experience of/participate in*” ALREADY DONE |
5 | |||
| Mechanical Design | ||||
| Sketch | A rendered hero sketch Hand sketch with shading and/or colour, digital sketch or CAD render |
50 | ||
| Sketch | One 3rd angle projection drawing to a scale (1:1, 1:2, 1:5 etc) with important dimensions only (overall, and other important features) Note: This will not be marked on being acomplete and refined technical engineering drawing, but to communicate the idea and its scale to your partner in your first pitch meeting. | 25 |
| 150 words on your design intent (why you designed your product and why) and the importance of the features of your design. | 10 |
Part 2. Back-Up Concept
| Weighting | |
| 150 word design proposal for a second design, in case your partner is not happy with the initial design. You may accompany this with a rough sketch, but the low fidelity of this sketch will not negatively effect your marks. | 10 |
Important Information
- Due date: before your class in Week 4
- Submission type: individual
- Submission length: equivalent of 4 A4 pages: one for the writing aspect, 1 for the sketch/storyboarding and 1 – 2 for the technical section depending on your project (please use Arial size 11 font)
- Complete this assignment within the Sketch (10%) page in the Portfolio section of your own personal notebook.
- Submit via the Assignments tab of the General channel for this course
- Rubric below
Rubric
| Grade | Requirements |
| HD >85 | Sketch is completed to a very high level, presentation of assignment is nice and easy to follow from start to end. Technical drawing/development plan is well thought out and highly informative. Design appears to be the perfect suit for partner/end user both in function and useability. |
| D 75-84.99 | Assignment is well presented, thought out and easy to follow. Sketch and technical drawing/development plan are clear and informative, demonstrating an understanding of the user and how to design a good product/service for them and their needs. |
| C 65-74.99 | Assignment is complete and clearly linked to the design requirements. Easy to follow thought process and early technical drawing/development plan for following through with design development. |
| P 50-64.99 | All requirements are fulfilled and design appears to match design requirements, but information is hard to follow and does not appear to fully resolve the problem. |
| F <50 | Minimal Effort. Assignment is incomplete. Your sketched concept does not match to your design requirements. |
| 0 | Did not submit/attempt. |
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