| HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION |
| Assessment Details and Submission Guidelines | |
| Trimester | T1 2020 |
| Unit Code | HI2011 |
| Unit Title | International and Global Business |
| Mode of Delivery | ONLINE |
| Assessment Type | Individual Assignment (Report format) This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions. |
| Assessment Title | Market Entry Strategic Report |
| Purpose of the assessment and linkage to ULO. |
Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including: 1. Macro-Environmental Risks 2. Geo-political Risks and Opportunities 3. Attractiveness of market entry of this company into: i) a specific European market ii) a specific Asian market. The following Unit learning Outcomes are applicable to this assessment: 1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. 2. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options. |
| Weight | 20% |
| Total Marks | 20 Marks |
| Word limit | 2,000 words overall (plus or minus 10%) is to be strictly observed. |
| Due Date | Week 6 – Friday 11:59 PM (Midnight) [Late submission penalties accrue at the rate of -5% per day] |
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| Submission Guidelines |
• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style. Note: Your tutor may require you to submit a draft report in Week 5. This is NOT to be submitted on Blackboard. This is an opportunity for students to get feedback prior to submission. When the report is ready, ensure the report is checked for plagiarism using Safe assign. Consult your tutor if you are unsure or if you require clarification about plagiarism. |
Assignment Specifications
Purpose:
This individual assignment is an opportunity for students to demonstrate their understanding of unit
concepts and apply their knowledge of the theories and unit material to a contemporary
multinational entity, operating in different markets around the world. Students will need to apply
critical thinking skills and demonstrate a depth of analysis based on their research of credible
academic sources.
Details
Select a current well-known multi-national entity or consult with your tutor and ensure that it has
not been selected by another student. Analyse the selected and approved multi-national entity in
terms of:
• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather
patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic
partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral
free trade agreements,
• Market Entry Analysis including a feasibility analysis between the European and Asian
markets.
• In this report,
o Use appropriate paragraphing
o Use sub-headings
o Reference the sources used with correct in-text citation conventions
o Provide a full list of references at the end using correct referencing conventions
o Check the safe-assign report and modify the submission if it is Medium or High risk.
Your final submission is due Friday of Week 6 at Midnight. Late submissions will attract penalties at
the rate of -5% per day.
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Assignment Requirements:
Holmes Institute Cover Page [This is essential and must be completed accurately]
Executive Summary – This should be a concise synopsis of the whole report.
Table of Contents – This should be well formatted with numerical sub headings
Main Body of the report contains Section Headings for each paragraph listed
Introduction – A brief summary of the selected MNE in terms of its primary activities and extent
of global operations and some key financial / operational statistics.
An Identification of TWO countries selected for market entry (one European and one Asian)
For each of the TWO countries provide a detailed analysis of:
The current macro-environmental and geo-political forces impacting that country.
Assessment of each country’s trade and business policy.
An assessment of the potential dangers, risks and opportunities in the current or short term
policies of each country. (e.g. SWOT analysis)
Conclusion – After evaluating both countries, students must make a recommendation of which
country is most suited for market entry with your reasons and justification.
Page Numbers must be used.
Reference List at the end must be in the Harvard format and mainly academic Journal Articles.
Students must also show adequate evidence of additional research with up to 10 academic
reference sources provided.
When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign
(Self Check) using the final submission links by the due date. The percentage of similarity from the
Safe Assign report is expected to be Low or Medium.
The report must be within the 2,000 word limit.
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Marking Rubric
| Excellent 4 marks |
Very Good 3.5 marks |
Good 2 marks |
Satisfactory 1.5 marks |
Unsatisfactory 1 or 0 marks |
|
| Executive Summary Max 2 marks |
NA | NA | A good concise synopsis of the report |
A basic summary of the report only |
Missing or of no relevance. Meaningless. |
| Macro Environmental risks Max 4 marks |
Macro Environmental risks have been clearly identified and well – articulated with relevant evidence to support. |
Macro Environmental risks have been identified and described with some relevant evidence to support. |
Macro Environmental risks have been identified and well described, but evidence is lacking in some areas. |
Macro Environmental risks have been identified and explained only. Relevant evidence from research is lacking. |
The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance. |
| Geo-Political Risks and Opportunities Max 4 marks |
Geo-Political Risks and Opportunities have been clearly identified and well – articulated with relevant evidence to support. |
Geo-Political Risks and Opportunities have been identified and described with some relevant evidence to support. |
Geo-Political Risks and Opportunities have been identified and well described, but evidence is lacking in some areas. |
Geo-Political Risks and Opportunities have been identified and explained only. Relevant evidence from research is lacking. |
The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance. |
| Market Entry Analysis of one country in the European market and one country in the Asian market Max 4 marks |
The Market entry analysis has been clearly identified and well –articulated with relevant evidence to support. |
The Market entry analysis has been identified and described with some relevant evidence to support. |
The Market entry analysis has been identified and well described, but evidence is lacking in some areas. |
The Market entry analysis has been identified and explained only. Relevant evidence from research is lacking. |
The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance. |
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| Conclusion Max 4 marks |
The conclusion is based on sound reasoning supported by relevant evidence and a recommendation is clearly stated. |
The conclusion is justified with some relevant evidence and a clearly stated recommendation is provided. |
The conclusion is logically stated with a recommendation, but more supporting evidence is required. |
The conclusion made is sound. A recommendation is made, but there is only a basic justification and relevant evidence is lacking. |
The conclusion is unsatisfactory or is poorly composed with content included of little or no relevance. |
| Referencing (in-text) Max 1 mark |
n/a | n/a | n/a | n/a | 1 = Correctly done 0 = Incorrect |
| Reference List (at end) Max 1 mark |
n/a | n/a | n/a | n/a | 1 = Correctly listed 0 = Incorrectly listed |
| Report Total 20 marks |
Comments Specific feedback will also be provided by your tutor in Blackboard when grades are released. You should also consider seeking consultation prior to submitting your assignment and prepare a draft for review prior to final submission. |
The Final Mark awarded will be released on Blackboard two weeks after submission, unless it is submitted late. |
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