TASK 1: Who is your competition? How do I assess competition from a marketing perspective? Students to do a mind map of their competition. Issues to consider: • Why are they your competition? • What do your consumers think is your competition? • What needs and wants does your marketing offer satisfy? • What sources will you use to confirm competition? • What research might you need to conduct? • Barriers to entry/stability in the marketplace
TASK 2: What are the risks to your corporate reputation/brand, and how does it affect your business?
Develop a Marketing Risk Matrix for this scenario considering your competition and corporate reputation.
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