hypothetical client and prepare a public relations and public communication campaign for this client. Students need to show the purposes and reasons of the selected PRstrategy and campaign;

Assessment – Group simulation assignment

Group / Individual Simulation Assignment (3,000 words)

Students are required to develop a PR strategy for either:

a) a hypothetical client and prepare a public relations and public communication campaign for this client. Students need to show the purposes and reasons of the selected PRstrategy and campaign; or,

b) Students may, if they wish, choose a real company and a real PR issue (but not one of the companies or issues in Assessment 1 – David Jones, Malaysia Airlines, BP), undertakingthe same analysis as outlined in a).

Your report should be structured as follows:
– EEI cover page
– Cover page
– Contents
– Introduction
– Central section
– Conclusions
– Recommendations
– References