Identify a specific product or service of an organisation from your country or a country that you are familiar with, and discuss its appropriateness for expansion into the international market. b) Identify any two potential overseas markets (i.e. two countries) for your chosen product/organis

a) Identify a specific product or service of an organisation from your country or a country that you are familiar with, and discuss its appropriateness for expansion into the international market. b) Identify any two potential overseas markets (i.e. two countries) for your chosen product/organisation and conduct a detailed assessment of the political, economic, legal, financial and cultural factors, and clearly explain how these may create business opportunities or challenges for your chosen organisation in each of the selected countries. c) Based on your analysis, suggest which of these markets will be most appropriate for expansion purposes and why you believe so. d) Once, a market is selected: i. Recommend a general strategy that your organisation should adopt when expanding into your chosen market (i.e. international, localisation, global standardisation and transnational strategy) and provide justification for your recommended choice. ii. Suggest which entry mode you believe will be more suitable for your chosen organisation and why (e.g. exporting, turnkey project, licencing, franchising, joint venture, merger and acquisition, strategic alliance and wholly-owned subsidiary).