Tutorial question – Week 2 – German luxury cars
Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and
threats will apply to each of them)
Tutorial question – Week 3 – Zara case
Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.
Tutorial question – Week 4 – Apple vs Samsung mini-case
Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.
Tutorial question – Week 5 – TESCO PLC
Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive
advantages and to improve its market position.)
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