The assignment: students will prepare a marketing plan to introduce a domestic product or service or idea into a foreign market (details of the assignment starts on page 4 on the attached syllabus). Our team chose Hilton in Shanghai China. Our team completed the following sections: Introduction and Situational Analysis and currently working on the Marekting Plan section (outlined in the table of contents on attached document name: Hilton Hotel in China). I’m only asking you to complete the Distribution and Promotion Decisions sections. Also, I attached a copy of the Sample Term Project that the professor provided.
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