Market Analysis

1. Market Analysis (please back up your analysis with well documented research)
   a) Market Size
   b) Competitors analysis
   c) Macro & Micro economic forces affecting the organisation (using relevant models)
   market size and trend data,
   d) Customer analysis/personas
   e) Stakeholder analysis
2. Campaign goals: Identifying the organisation key strategic marketing objectives to be achieved.
3. Campaign strategy – How your market research lead to your recommendations
   a) The reason for the campaign and/or strategic goal of the campaign
   b) Market opportunity
   c) Target audience
   d) General campaign messaging
4. Strategy implementation (tactics) covering key areas of the marketing and the communications mix. A
   need to demonstrate knowledge of the RACE model as a framework for digital campaign planning and
   its relevance to your campaign plan specifically.
5. Marketing roll-out plan (a GANTT chart is prefe
   

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