W4 Lecture 1 “Communication” https://lms.grantham.edu/webapps/blackboard/execute/content/blankPage?cmd=view&content_id=_5110324_1&course_id=_61406_1 For some of you Marketing was Advertising (or Selling, or Sales Promotion, or Public Relations) before you took this course. But perhaps by now you appreciate the complexity of the marketing process and understand the need for a thorough analysis of the market, the product/service you are offering, the price you can charge, and the most effective and efficient channels …
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