Part 1. (5point) After reading the case of Mary Kay Inc.: Building a brand in India (textbook p. 189-191), please answer the questions below. 1. Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy? Why? (1point) 2. What global market-entry strategy did Mary Kay use when it entered India? (2point) 3. Is Mary Kay a global brand? Why or why not? (2point) Part 2. (5point) Please choose a firm (international, multinational or a transnational) you want to discuss. 1. Is the company you choose an international firm, a multinational firm, or a transnational firm based on its marketing strategy? Why?(1point) 2. What global market-entry strategy did the company when it entered other countries (you can mention specific country)? (2point) 3. Is the company a global brand? Why or why not? (2point) I’ll upload those pages of the textbook as soon as possible
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