Mattel in China
Research Assigned Company/Present your findings. The company you will research on is Mattel SPECIFICALLY in China. Again, the paper is specifically talking about Mattel in China.
You will have 4 paragraphs focusing on the target market, positioning strategy, difference between Mattel vs.. Leapfrog and Mattel vs Hasbro(1 paragraph), and competitive advantages)
For each paragraph you will present about the TARGET MARKET (talk about little boys and girls between the ages of 4-12 years old associated with the brands Hot Wheels, American Girl, Barbie. Infant and toddlers associated with the brand Fisher Price. Young women associated with the Barbie Brand as a lifestyle brand and etc), POSITIONING STRATEGY(some examples would be things like having a wide variety of products, being a reputable and well known in the toy industry, being a distinguished brand and more), DIFFERENCES WITH SIMILIAR COMPANIES LIKE LEAPFROG AND HASBRO( mention the difference between Mattel and Leapfrog also Mention the difference between Mattel and Hasbro), COMPETITIVE ADVANTAGES ( examples would be things like a Strong Distribution System and having popular licensing agreements with popular characters)
For the things I put into parenthesis please go into more depth about those things.
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