Executive Summary (5%)
Provide numberings for
headings/subheadings
Including corresponding pages
Table of Contents
Clearly state your report objectives/scope
Provide an overview of the Australian
organisation including the products/services;
existing international market activities, etc.
An overview of the host country’s
environment (Asian country)
Rationale for overseas expansion
Introduction (15%)
- •Economic / Financial Analysis
- •Political & Legal Analysis
- •Social, Cultural and Ethical Analysis
- •Technology issues (if any)
- •Environmental issues e.g. sustainability (if any)
◦•Other issues (if any)
Support your discussion with specific data taken from government websites (i.e.
DFAT, CIA, CPI, Hofstedes, Doing business.org, World Economic Forum, etc….)
Be able to analyse the implications of the different environmental factors to your
international organisation in terms of opportunities/threats.
Be able to support your discussion using relevant International business
concepts, theories or theoretical framework.
PESTEL analysis (60%)
Summarise your findings using the SWOT
analysis
•SWOT (Strengths, Weaknesses, Opportunities, Threats)
Analysis
Summarise key points in your findings
Including recommendations if you intend to
enter into the chosen Asian country.
Conclusion & Recommendations
Use at least 10-15 academic sources
including government websites
USE APA citation including referencing style
References
You may including supporting information
NOTE:
Word count does not include executive
summary, table of contents, references and
appendices
Ensure that your TURNITIN % similarity is less
than 20%
Appendices
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