Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
Respond to the following in a minimum of 175 words:
Discussion 1
Due Thursday
Respond to the following in a minimum of 175 words:
Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.
Reply to at least 2 of your classmates. Be constructive and professional in your responses.
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