MKT3020
– International Marketing Winter 2020
Case
Study Report: The Running Room (10%)
Due Date:
Week 13 (Friday @ 6PM)
Student
Name: __________________________ (type
name on this line)
INSTRUCTIONS:
You are required to analyze the marketing challenges faced by the
company in The Running
Room case
study. You should present your analysis, recommendations and
implementation plan on this Word document under the heading for each
section (fields are expandable.) Base your report on information
provided in the case study – it does not require outside research.
You may include models or tools that you have learned in other
classes (eg. positioning maps, personas, etc.) This is an individual
assignment, and all reports must be submitted as Word docume
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