| MKT361: Business To Business Marketing |
Describe the major considerations for the company that affect market entry decisions.
Pointers you may refer to:
Describe country/region then talk about major considerations
- Choose the relevant factors
- Marco: environment, economy, political situation, cultural
- Micro: key segments, market size, competitors, product acceptance
- Can look at one specific country or region as a whole
- Company considerations: attitudes, transaction costs
- Not about whether wanna enter a specific country eg.indo or where it’s about what are the considerations
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