MKTG903 Global Marketing – Future Dynamics Assignment 2: E-Business Case Analysis of a New Zealand Company | AIS

MKTG903 Assignment 2: E-Business Case Analysis of a New Zealand Company

This MKTG903 assignment is a desk-research case analysis of a New Zealand company chosen with your lecturer. You evaluate how the company uses internet technologies for e-business through one framework from class, critically assess one e-business function that drives its commercial success, and finish with one actionable recommendation.

Points to Note

• Use Arial or Times New Roman, font size 12, with 1.5 line spacing.
• Follow academic citation and referencing requirements (APA 7th edition); failure to do so may invoke penalties.
• Reference any tools, software or applications used.
• Submissions are checked for copied material; you may submit once as a draft through Moodle/Turnitin to check similarity before the final submission.
• Late submissions lose 5% (5 marks) for each 24-hour period up to 96 hours, after which a mark of zero is recorded. Extensions require an Assignment Extension Application with supporting documentation.
• The use of AI is prohibited for any part of this task. Support from Studiosity and Learning Support Advisors is allowed, and an Academic Integrity Declaration must be submitted with the assignment.

Learning Outcome

Critically evaluate the unique capabilities of internet technologies and utilise suitable terminology and functions unique to e-businesses.

Assignment Instructions

Prepare a case analysis of a New Zealand company selected in consultation with your lecturer. A list of possible cases will be provided in class. Your case analysis should be based on your own desk research of publicly available recent resources (i.e., do not approach the company) and should utilise suitable terminology. Your case analysis should do the following:

1. Outline the ways the focal company is currently utilising the unique capabilities of internet technologies to facilitate e-business (also known as digital business) in its current operations. Use ONE (1) of the frameworks discussed in class to evaluate the company’s current use of e-business strategies. (30 marks)
2. Select ONE (1) e-business-related function that is pivotal to the company’s commercial success and justify your selection. Then critically evaluate the company’s current performance using this function in its current business offering. Your critical evaluation should include industry insights and best practice examples and utilise suitable terminology. (50 marks)
3. Outline ONE (1) key actionable recommendation that the company could implement to enhance its current e-business capabilities. Justify your recommendation using key take-outs from #2 and knowledge gained from researching leading e-business practices. (20 marks)

Marking Rubric

Each section is graded from D- (0–39%) to A (80–100%). Top-band work gives an effective, succinct and well-documented summary of the company’s e-business strategies with a clearly identified focus for the evaluation, a critical evaluation of the chosen function supported by industry insights and best practice, and a well-justified, actionable recommendation drawn from that evaluation.

The post MKTG903 Global Marketing – Future Dynamics Assignment 2: E-Business Case Analysis of a New Zealand Company | AIS appeared first on NZ Assignment Help.