The final paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your final submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.
Required structure and content:
- Title Page
- Table of Contents
- Executive Summary
- Company Profile
- Situational Analysis
- Marketing Objectives
- Research
- Target Markets
- Marketing Mix: product, promotion, distribution, pricing
- Implementation and Evaluation Plan
- References
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