For this assessment, you will be required to select from one of your weekly readings from Week 1 — 5 and prepare a report based on the key marketing concepts that were covered in class using the article as a basis for the application of the theory. The suggested marketing concepts could include:
• The marketing process • Marketing ethics or corporate social responsibility • Marketing as a contributor to business performance • The marketing environment • Market research • Consumer behaviour • Market segmentation • Target markets • Positioning
This report should also draw on additional readings and examples to demonstrate analysis and understanding.
The report should focus on one topic area and demonstrate application of the theoretical concepts with current examples and experiences.
Written submissions should be approximately 1,000 — 1,500 words in length, professionally presented, with supporting visuals including diagrams, sketches, photos and other relevant illustrations. The assessment is to be uploaded to the Turnitin section on the Moodie.
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