Process of Improving Current Practices

Discussion
Identify any one problem in any of the following areas:

1. Students face in the university
2. Young adults face in their lives
3. Food industry is facing
4. Reimagining your classroom space
5. Increasing student engagement activities for creating a
   sense of belonging
6. Online learning
   Write your chosen topic:
   © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
   STEP # 1: CONDUCT INTERVIEW TO IDENTIFY NEEDS (3
   MARKS TOTAL)
   Conduct a minimum of 3 interviews with people who are experiencing the problem you have
   identified. Ask your instructor to check your interview question if you are not sure.
7. What problem did you identify?
8. How many people did you talk to?
9. Do your data download: what did people say? Organize your information here (use as
   many slides as necessary).
   © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
   ADDITIONAL SPACE FOR ENTERING INFORMATION
   © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
   Now summarize your data prompted by the slide questions
   • What is going on?
   • What do you see people facing?
   • WHAT IS THEIR NEED?
   © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
   Write your observation:
10. What is the need?
11. What surprised you the
    most?
12. What is important to
    them?
    Observation + Inference = INSIGHT
    Summary of Need identification stage (1 Mark)
13. What is your insight about
    it? (the meaning that you
    make out of it)
14. Why do they have this
    need? (reasoning
    from evidence or
    factual knowledge)
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 2: JOURNEY MAP AND EMPATHY MAP
    Picking on one interview, prepare a journey map. Here is a sample, and you can also watch this
    video: https://vimeo.com/78554759
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    INSERT YOUR JOURNEY MAP HERE (1 MARK)
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    EMPATHY MAP
    Use the data from the summaries of your interviews to organize the data as follows:
15. What do they do?
16. What do they see?
17. What do they think?
18. What do they feel?
    This is coming directly from what they said – not what YOU think.
    See sample of an empathy map on the next slide, and you can watch this video:
    
    INSERT YOUR EMPATHY MAP HERE (1 MARK)
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    Generate an opportunity statement
    Based on your interviews and insights, generate a statement of the
    need.
    Needs:
    Insight: state what you think they need
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    Based on your opportunity statement, convert it to a “how
    might we” questions.
    How might we help them
    GENERATE HOW MIGHT WE QUESTIONS? (1 MARKS)
    Still:
    • From the perspective of the user, e.g. their needs.
    • No solutions yet!
    • Needs to reflect an INSIGHT (wouldn’t have known without the
    interviews)
    • Note: Use next page to answer this question.
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    Choose the best how Might We Question
    Choose the best How might we question which you
    think will help them the most to improve the current
    situation.
    Still:
    • From the perspective of the user, e.g. their needs.
    • No solutions yet!
    • Needs to reflect an INSIGHT (wouldn’t have known
    without the interviews)
    • Note: Use next page to answer this question.
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    “HOW MIGHT WE?” QUESTIONS
    This is a divergent thinking process. Write down as many “How Might We” questions as you can
    think of to help them with their need. Try to generate a minimum of 5 questions.
    Now select only 1 how might we question you want to work on (convergent thinking). Write your
    question here.
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 3: BRAINSTORMING (2 MARKS)
    18
    • Note: Use next page to answer this question.
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 3: LEARN HOW TO BRAINSTORM
    This is a divergent thinking process. Think of as many ideas as you can. No idea is a bad idea.
    This is a free-flowing process. Watch this video: https://www.youtube.com/watch?v=cmoWCSyujPY
    Now write down your ideas here.
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 3: LEARN HOW TO BRAINSTORM
    Now organize your ideas as follows:
    My simplest ideas:
    My craziest ideas:
    My worst ideas:
    My most feasible ideas:
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 3: LEARN HOW TO BRAINSTORM
    Now choose one idea that you want to work with and write it here.
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    Prototyping is building a sample of your idea – could be a 3-D model, it could be a sketch or it could be an app.
    STEP 4: DESIGN YOUR PROTOTYPES (3 MARKS)
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    What is Prototyping?
    A prototype is an early sample or model built to test a
    concept or process or to act as a thing to be replicated
    or learned from.
    23
    — Wikipedia (2011)
    Why Prototype and Test?
    • Build to think
    • Learn and advance your idea quickly
    • Change the conversation
    • Get your users reaction
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    Prototyping a Service
    https://scpdprofessionalcontent.stanford.edu/professional/UAE/IE301/04b_Hinds_Slides/media3.mp4
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 4: DESIGN YOUR PROTOTYPES
    Come up with as many prototypes as you can. The more the better, no prototype is crazy! Write
    down, sketch as many prototypes as you can. Remember, this is a divergent thinking exercise.
    My prototypes – write them here:
    Next step is to select one prototype. Which one did you choose? Write it here.
    25
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    Prototyping Activity
    Select one of your design solutions:
    Do a physical prototype of this solution.
    The purpose of this prototype is to give someone else the
    experience of your solution. (Not tell them about it.)
    Design a prototype that will allow you to see their
    behaviors when they experience it.
    Exercise
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 5: TEST YOUR PROTOTYPES (3 MARKS)
    Go back to the people you interviewed in step 1 and have
    them experience your prototype.
    Note: Use next page to answer this question.
    Exercise
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 5: TEST YOUR PROTOTYPES
    Write down the feedback you got on your prototype. What did people say? What was their
    feedback? Did they give suggestions as to what worked, what did not work, how you could change
    the prototype?
    28
    © The Board of Trustees of the Leland Stanford Junior University, 2015-2016. All rights reserved.
    STEP 6: YOUR REFLECTION ON THE PROJECT (3 MARKS)
    Write down your reflection on the project. What did you learn, was it useful, what was difficult,
    what was easy? Use as many slides as you like.

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