Total words 2000
PLZ ADD 10-12 scholarly references with intext citation in the assessment.
Add some Piture and graphs
Content list
Assessment task description
The purpose of this report is to develop your skills in evaluating, developing and implementing marketing communication strategies.
Major requirements:
- Select any small and medium size enterprise (SME) brand and review their marketing communication strategy. Review their websites, annual reports (if any) and digital platforms for the relevant information.
- Identify and describe the customers and divide them into key market segments.
- Identify the favorite media platforms (including social media) for each of the market segments and analyze how each of these segments accesses communication platforms (E.G.; billboards, flyers, television, Twitter, Facebook, Instagram, Pinterest, etc.).
- Show how the SME brand is currently using these media platforms and what should be their order of priority for each of these platforms and why.
- Based on your analysis of the current marketing communication strategy of the chosen brand, and using any sound theory, develop a new integrated marketing communication strategy for this brand. This new communication strategy should help the firm achieve its communication objectives, and address the challenges with the existing communication strategy of the firm.
- You have been asked to implement a digital marketing communication strategy. Please explain how you would implement your communication strategy on Facebook, Instagram, and Twitter. Draw or visualize what an example of your marketing communication would look like. Use any sound theory to support your ideas. Your visuals here will show a Facebook, Instagram, and Twitter pages. The pages must show all details of the pages including displayed picture, company information and examples of three posts each on Facebook, Instagram, and Twitter pages. You need to be creative here. The posts should be your own ideas.
Please use credible sources of information such as journal articles, industry reports, textbooks, etc. for this assessment.
REFERENCES
Manser Payne, E., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing, 11(2), 185-197.
Kotler, P.T and Keller, K.L (2016), Framework for Marketing Management, 6th Edition, Pearson, Melbourne, Australia
Schivinski, B., & Dabrowski, D. (2015). The impact of brand communication on brand equity through Facebook. Journal of Research in Interactive Marketing, 9(1), 31-53.
Please use information for some ideas if it would relevant to the requirement
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