One of the top natural resource extraction co. panics In the world. Because he was Bruit.. bilingual, and spoke was specific Brazil.n station• tog to Brazil was a nodmainer. %eon was deeply Involved with •projet within the Brazilian rain forests in mining an extremely valuable element caned niobium.aum is a rare .rth element esseMial for micro.alloyIng steel as well as other products mch as In ermines, rocket sub-assemblies, superconducting magnets, and super alloys. Brazil accounts Mr 92 percent of all niobium mined, and Xeon Natural in much of the element in Brazil. Xeon diuovered a large niobium deposit and estimates Me corporation could make an addition,. billion in profits over the next two he Demarco soon discovered he was one of several employees assigned tO explain to Me indigenous pop-ulation that %eon w.ted to extract the niobium from the lands given the tribes by the Brazilian goverm mem. The land weer by decree, compensation for native notHaving spent several months with various tribes, Demarco leamed they were communities that had not been altered by Western culture. It was obvious to Demarco if Xeon began strip mining the area. thousands of outsiders” would be brought In and would impact the cultural herimge of the this populatns. Demarco discussed this with his oss, Barba,a, understand all you are sayng. and I agree this will change their lives as well as their children and gran, children’ lives,. Barbara mkt °But think of it this way, Meir standard allying will be greatly enhanced. Schools be built, hospitals wain available, and there will be more employment oportunitis, Demarco respned, “While the tribal leaders want a beds their pople, I feel they are being steam-rolled into accepting something they don, understand. Pm talked to some of the tribal leaders, and I am eon they have idea of the impact this will have on Meir culture, We have many stakeholders involved in Mis decision, including Xeon’s employees, the tribe, the Brazilian government, and even communities beyond the tribal lands. I think we need to reevaluate the impact On ell of these makeholders before proceeing:. Barbara sighed. El think you make some good Mits, and am concerned about these differem stgke. holders. But you should understand we already have EEin from the key decision makers, and our busMess
depends upon being able to mine niobium. We’ve got to continue this project,’ Demarco returned to the camp ‘Member specialists questioned hirn about Barham, reaction. As he spoke, some of the specious. became concerned about their Jabs. A few admitted they heard the local and national media were raising awareness about the negative Impact mining this minend could have on Me Indigenous populations. A few days later, Demarco heard that some of the tribal leaders had new concerns about the project .d were organizing meetings to obMin feedback from mem-bers. Demarco approached one of Me mining specialists who studied the potential impact of strip mining the land The specialist said that While he tmderstood stake. holder interests, he the extraction methods )(eon used were environmentally friendly While creating a temponsry anion. in the ecosystem of the n.forest, %eon’s Strip mining methods provided an opportunity he restoration. In Na, strip mining that was done in the United SEWS Ware Mere were any regulations provides • good example of how the forest ca recover and grow back bite origInsd condltIon Demarco knew despite the potential benefits, there would still likely be opposition Man the tribal community. Additionally. no method of strip mining is eMirelyenviro, mentally friendly. Demarco realized men with resto.on, the lives of the InMgenous Mbn would be (mew altered. Demarco was to meet with tribal elders the next day to discuss their concerns. He understood that whatever Ow decision, it would negatively impact some stakehol, ers.On the one hand, the tribal members might compro-mise their traditional way of life and the environmem would be harmed if the strip mining project began. On the other hand, Xeon, future and the future of its employe. depended upon being able to mine the nio-bium. It could also benefit the tribes economically. He was not sure what he should tell Me tribal leaders.
QUESTIONS I EXERCISES I. How should Demarco approach this issue when be meets with Me tribal lam? 2. What should beta priorities in balancing the vari• ous stakeholder interest, Can the CEO and board of directors of Xeon continue operations and maintain a stakeholder orientation.
The questions to be answered are;
Week 1 Question 3: Give three business examples of data that must be processed to provide useful information (3.3+3.3+3.4=10 marks)
Week 2 Question 3: Give two examples of products or services whose delivery time could be cut from days to minutes with the aid of IT (5+5=10 marks)
Week 3 Question 2: What is agile software development? Are agile methods more important in today’s business environment? Why or why not? (5+5 =10 marks)
Week 4 Question 2: Give two examples of information technologies that play a crucial role in marketing. (5+5=10 marks)
Week 5 Question 2: Explain the notations of WAN, LAN, MAN, and PAN (2.5 x 4=10 marks)
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