Case Study 6: Sampling and Sampling Distributions
Lehigh Valley Dairies
Last year Lehigh Valley Dairies decided to enter the yogurt market, and it began cautiously by
producing, distributing, and marketing a single flavor – a blueberry-flavored yogurt that It calls
Blugurt. The company’s initial venture into the yogurt market has been very successful; sales of
Blugurt are higher than expected, and consumers’ ratings of the product have a mean of 80 and a
standard deviation of 25 on a 100-point scale for which 100 is the most favorable score and zero
is the least favorable score. Past experience has also shown Lehigh Valley Dairies that a consumer
who rates one of its products with a score greater than 75 on this scale will consider purchasing
the product, and a score of 75 or less indicates that the consumer will not consider purchasing the
product.
Emboldened by the success and popularity of its blueberry-flavored yogurt.
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