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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
Unit Code and Title: SBM4101 Foundations of Information Systems
Assessment Overview
| Assessment Task | Weighting | Due | Length | ULO |
| Assessment 1: Quiz In-class quiz to identify key content areas to identify further support needs |
10% | Week 4 | 30 mins | ULO-1 |
| Assessment 2: Case Study Assessment of accumulated understanding of Information Systems their context and their composition |
15% | Week 7 | 1300 words |
ULO-1 ULO-2 |
| Assessment 3: Applied Project Applied project based on a Case-Based Information System and its ‘Value-Add’ within a Case Business. |
35% | Week 10 | 2000 words |
ULO-3 ULO-4 ULO-5 ULO-6 |
| Assessment 4: Tutorial Participation and Submission Weekly exercises assess students’ ability to understand theoretical materials |
10% | Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 |
N/A | ULO-1 ULO-2 ULO-3 ULO-4 ULO-5 ULO-6 |
| Assessment 5: Report Assessment of accumulated understanding of Information Systems their context and their composition |
30% | Week 12 | 2000 Words |
ULO-3 ULO-4 ULO-5 ULO-6 |
Assessment Details
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
Assessment 1: Quiz
| Due date: | Week 4 |
| Group/individual: | Individual |
| Word count / Time provided: | 30 minutes |
| Weighting: | 10% |
| Unit Learning Outcomes: | ULO-1 |
Assessment Details:
This in-class quiz will assess your knowledge of key content areas (Week 1, 2 and 3 contents) and to
identify further support needs. For successful completion of the quiz, you are required to study the
material provided (lecture slides, tutorials, and reading materials), engage in the unit’s activities, and
in the discussion forums. The prescribed textbook is the main reference along with the recommended
reading material. By completing this assessment successfully, you will be able to identify key aspects
of information systems.
The quiz will be completed in class.
Marking Information: The quiz will be marked out of 30 and will be weighted 10% of the total unit
mark.
Assessment 2: Case Study
| Due date: | Week 7 |
| Group/individual: | Individual |
| Word count / Time provided: | 1300 Words |
| Weighting: | 15% |
| Unit Learning Outcomes: | ULO1, ULO2 |
Assessment Details:
The case study will assess your knowledge of key content areas in information systems using real
world case. For successful completion of the case study, you are required to study the material
provided (lecture slides, tutorials, and reading materials), engage in the unit’s activities, and the
discussion forums). The prescribed textbook is the main reference along with the recommended
reading material. By completing this assessment successfully, you will be able to identify key aspects
of information systems. This will help in achieving ULO2, ULO3, ULO4, and ULO5.
Case Study- Hotwire.com Gains
Hotwire.com Gains Control of Hotel Partner Information Hotwire.com advertises four-star hotels at
two-star prices throughout North America and Europe. By building businesses partnerships with more
than 7,000 hotels across North America, Hotwire assists its hotel partners in filling otherwise empty
rooms and helps its customers by finding them rates discounted by as much as 60 percent. Hotwire
maintains a wealth of information about each of its 7,000 hotel partners. Besides basics such as
location, amenities, customer reviews, and prices, it also maintains information about the number of
available rooms. Much of the information Hotwire tracks changes frequently. Maintaining accurate
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
and up-to-date information is a key to success in this highly competitive business. Until recently,
Hotwire maintained its hotel information on shared Excel spreadsheets. Hotwire employees kept the
information up to date by accessing the shared spreadsheets over the corporate network. Various
applications drew information from the spreadsheets to provide Hotwire the information it needed
to provide its customers with deals. Unfortunately, the system was prone to errors and extremely
difficult to maintain. Hotwire systems analysts considered the problem and possible solutions. The
data that the system manipulated was well defined, as were the processes that were applied to the
data. The problem lay in the manner in which the data was stored and accessed. It was clear to Hotwire
analysts that a centralized database-driven system would allow Hotwire to gain better control over its
data. Hotwire analysts considered costs and benefits of designing its own database and DBMS
compared to outsourcing the service to a provider. Upon evaluation of the requirements for the
system, they discovered that the data Hotwire was managing could be easily managed by a Customer
Relationship Management (CRM) system, even though its partner hotels were not exactly customers.
Hotwire systems analysts evaluated a variety of CRM solutions and found the one from Salesforce to
be most effective and feasible in terms of cost and technology. The Salesforce CRM allows Hotwire
employees to access hotel data through a user-friendly Web-based interface from any Internetconnected computer. Hotwire data is securely stored and maintained on Salesforce servers, relieving
Hotwire of that costly responsibility. Hotwire system engineers customize the CRM to deliver the
information and reports needed by Hotwire managers and systems. The new system has improved
data reliability and accuracy, allowing better management of the information, happier customers, and
improved relationships with Hotwire partners.
Exercise:
Imagine you run a hotel business similar to Hotwire.com. You are in need to introduce a CRM system
to suit your growing demand of customer and business needs. In deciding whether the CRM suit your
needs, you are required to investigate the following through considerable amount of literature review.
1. Summarize the case study objectives.
2. What is the problem presented in the case study?
3. What is Customer Relationship Management? Identify different types of CRM software and select
the best one (s) that meet your business needs. Explain your decision.
4. Why do you think it would be beneficial for your business to introduce CRM systems into the
business?
5. What benefits do you think Salesforce provide to your business?
• Penalty for Late submission: a deduction of 5% of the total mark shall be imposed on each of
the next subsequent days.
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
Marking Information: The case study will be marked out of 100 and will be weighted 15% of the
total unit mark.
| Paper Focus: Purpose/ Position Statement (20%) |
Fails to identify a relevant research topic or is not clearly defined and/or the paper lacks focus throughout. |
Identifies a research topic but may be too broad in scope and/or the paper is unclear and needs to be developed a lot further. Focal point is not consistently maintained throughout the paper. |
Identifies a research topic but may be too broad in scope and/or the thesis is somewhat unclear and needs to be developed further. Focal point is somewhat consistently maintained throughout the paper. |
Identifies a relevant research topic and a thesis that provides adequate direction for the paper with some degree of interest for the reader. The paper states the position, premise, and is the focal point of the paper for the most part. |
Identifies a relevant research topic that provides direction for the paper that is engaging and thought provoking. The paper clearly and concisely states the position, premise and is consistently the focal point throughout the paper. |
| Analysis (50%) |
Demonstrates a lack of understanding of the case study, inadequate analysis of the research topic. |
Demonstrates general understanding with very limited critical analysis of the research topic. |
Demonstrates general understanding of the case study with limited critical analysis of the research topic. |
Demonstrates an understanding and some critical analysis of the research topic. Adequately |
Demonstrates a sophisticated understanding and careful, critical analysis of the research topic. |
| Evidence (Sources) (20%) |
Lacks sufficient sources to support the central position and/or, if included, are generally not relevant, accurate, or reliable. |
Provides very limited discussion and evidence to support the central position. |
Provides some evidence to support the central position. Discussion may be somewhat relevant, accurate, and reliable |
Provides essential, accurate evidence to support the central position. |
Provides compelling discussion and accurate evidence to support in depth the central position. |
| Writing Quality & Adherence to Format Guidelines (10%) |
Paper shows a below average/poor writing style lacking in elements of appropriate standard English and following proper Harvard guidelines. Frequent errors in spelling, grammar, punctuation, spelling, usage, and/or formatting. |
Paper shows below average and/or casual writing style using standard English and following Harvard guidelines. Some errors in spelling, grammar, punctuation, usage, and/or formatting. |
Paper shows an average and/or casual writing style using standard English and following Harvard guidelines. Some errors in spelling, grammar, punctuation, usage, and/or formatting. |
Paper shows above average writing style and clarity in writing using standard English and following Harvard guidelines. Minor errors in grammar, punctuation, spelling, usage, and/or formatting. |
Paper is well written and clear using Harvard guidelines and standard English characterized by elements of a strong writing style. Basically, free from grammar, punctuation, spelling, usage, or formatting errors. |
Assessment 3: Applied Project
| Due date: | Week 10 |
| Group/individual: | Individual |
| Word count / Time provided: | 2000 |
| Weighting: | 35% |
| Unit Learning Outcomes: | ULO3, ULO4, ULO5, ULO6 |
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Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
Assessment Details:
You are required to deliver a business report that focuses on the use of information systems of a
company of your choice that address the following questions. The company you choose has to
employ good Information Systems to support the business strategy and gain competitive advantage.
Your report should focus on how information systems contributed to the success of the company.
The report should address the following areas:
1. Industry and company profile.
Provide description of your chosen company that includes a) Background history, products or
services it is offering b) What is the overall organization business strategy.
2. Information Technology.
a. Explain the current IS/IT strategy used and how it served to achieve the organization business
strategy.
b. Considerable discussions and disagreements occur among IT professionals regarding outsourcing.
One will defend the strategy of large-scale outsourcing. One will oppose it. Discuss the pros and
cons of outsourcing to your company. Also consider the issue of offshore outsourcing.
c. What information systems and technologies does your company use in each of its departments?
d. Suppose your business is similar to Amazon. Visit Amazon.com. Discuss how IT adds value to the
customer’s purchase experience at Amazon.com. How much of the company’s success do you
attribute to its use of information systems?
e. Now consider the airline industry. Identify how IT adds business value in this industry as compared
to Amazon. Be sure to address value-added both directly and indirectly by IT.
f. What is the role of the Chief Information Officer (CIO) in your company? What decisions does
he/she make and what is his/her span of authority? How does he set his/her department strategies?
3. Data mining. Suppose your selected company wants to increase revenues from its existing
customers. How can data mining be used to accomplish this objective?
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 35%
of the total unit mark
| Marking Criteria | Not satisfactory (0-49%) of the criterion mark) |
Satisfactory (50-64%) of the criterion mark |
Good (65-74%) of the criterion mark |
Very Good (75-84%) of the criterion mark |
Excellent (85-100%) of the criterion mark |
| Description of company that includes background and history, products or services it is offering, the overall organization business strategy. |
Poor description of company that includes background and history, products or services it is offering, the overall organization business strategy. |
Introduction is presented briefly with some relevance and missing elements such as background and history, products or services it is offering, the |
Introduction is generally presented in good fashion, however missing one element such as importance of the overall organization business strategy. |
Introduction of the company case study is well written with clear discussion about the company that includes background and history, products or services it is |
Introduction is very well communicated, very clear background, discussion about the case study, company that includes background and |
Page | 6
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
| (10 marks) | overall organization business strategy. |
offering, the overall organization business strategy. |
history, products or services it is offering, the overall organization business strategy. |
||
| Explain the current IT strategy used and how it served to achieve the organization business strategy. Discuss how IT adds value to the customer’s purchase experience at Amazon.com. Identify how IT adds business value to airline industry as compared to Amazon. What information systems and technologies does your company use in each of its departments. (40 mark) |
Poor ideas, irrelevant/no discussion on the current IT strategy used and how it served to achieve the organization business strategy. How IT adds value to the customer’s purchase experience at Amazon.com. Identify how IT adds business value to airline industry as compared to Amazon. What information systems and technologies does your company use in each of its departments |
Brief discussion about the current IT strategy used and how it served to achieve the organization business strategy. How IT adds value to the customer’s purchase experience at Amazon.com. Identify how IT adds business value to airline industry as compared to Amazon. What information systems and technologies does your company use in each of its departments |
Generally good discussion about the relevant parts, the current IT strategy used and how it served to achieve the organization business strategy. How IT adds value to the customer’s purchase experience at Amazon.com. Identify how IT adds business value to airline industry as compared to Amazon. What information systems and technologies does your company use in each of its departments |
Very clear ideas, solutions on the current IT strategy used and how it served to achieve the organization business strategy. How IT adds value to the customer’s purchase experience at Amazon.com. Identify how IT adds business value to airline industry as compared to Amazon. What information systems and technologies does your company use in each of its departments |
A very detailed and very clear presenting ideas, findings on the current IT strategy used and how it served to achieve the organization business strategy. How IT adds value to the customer’s purchase experience at Amazon.com. Identify how IT adds business value to airline industry as compared to Amazon. What information systems and technologies does your company use in each of its departments |
| Demonstrated an understanding of the pros and cons of outsourcing and offshore outsourcing to your company. How much of the company’s success attribute to its use of information systems? Understanding the importance role of CIO in your company including what decisions does he/she make and what is his/her span of authority; how does he set his/her department strategies; how can |
Lack understanding of the pros and cons of outsourcing and offshore outsourcing to your company. How much of the company’s success attribute to its use of information systems? Understanding the importance role of CIO in your company including what decisions does he/she make and what is his/her span of authority; how does he set his/her department strategies; how can data mining be used |
Brief discussion about the pros and cons of outsourcing and offshore outsourcing to your company. How much of the company’s success attribute to its use of information systems? Understanding the importance role of CIO in your company including what decisions does he/she make and what is his/her span of authority; how does he set his/her department strategies; how can data mining be used |
Generally good discussion about the pros and cons of outsourcing and offshore outsourcing to your company. How much of the company’s success attribute to its use of information systems? Understanding the importance role of CIO in your company including what decisions does he/she make and what is his/her span of authority; how does he set his/her department strategies; how can |
Very clear ideas about the pros and cons of outsourcing and offshore outsourcing to your company. How much of the company’s success attribute to its use of information systems? Understanding the importance role of CIO in your company including what decisions does he/she make and what is his/her span of authority; how does he set his/her department strategies; how can data mining be used |
A very detailed and very clear presenting ideas of the pros and cons of outsourcing and offshore outsourcing to your company. How much of the company’s success attribute to its use of information systems? Understanding the importance role of CIO in your company including what decisions does he/she make and what is his/her span of authority; how does he set his/her department |
Page | 7
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
| data mining be used to accomplish this objective. (40 marks) |
to accomplish this objective. |
to accomplish this objective. |
data mining be used to accomplish this objective. |
to accomplish this objective. |
strategies; how can data mining be used to accomplish this objective. |
| Referencing (10 marks) |
Lack consistency with many errors. |
Unclear referencing/style |
Generally good referencing/style |
Very clear referencing/ style |
Clear styles with excellent source of references. Appropriate referencing using Harvard referencing style |
Assessment 4: Tutorial Participation and Submission
| Due date: | Week 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 |
| Group/individual: | Individual |
| Word count / Time provided: | N/A |
| Weighting: | 10% |
| Unit Learning Outcomes: | ULO-1, ULO-2, ULO-3, ULO-4, ULO-5, ULO-6 |
| Course Learning Outcomes: | CLO-1, CLO-2, CLO-3, CLO-4, CLO-5, CLO-7 |
Assessment Details:
Different exercises assess students’ ability to understand theoretical materials on a weekly basis.
Students will be given simple activities each week and will be required to provide answers and
achieve identified outcomes. The assessment requires students to read weekly case study questions,
attempt multiple choice questions and/or review topic questions. Students are required to
participate in the weekly discussion.
Students will not be assessed on work that the tutor has not seen them produce in class so that
attendance is required as part of this assessment. Students are required to submit the work that
they have completed during the tutorial session. The details of the tutorial work and requirements
are provided on the online learning system.
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 10%
of the total unit mark
| Marking Criteria | Not satisfactory (0-4) mark |
Satisfactory (5-8) mark |
Excellent (9-10) mark |
| Week-1 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-2 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
Page | 8
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
| Week-3 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-4 (marked 0 – 10) (10%) |
submission | satisfactory submission |
excellent submission |
| Week-5 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-6 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-7 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-8 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-9 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
| Week-10 (marked 0 – 10) (10%) |
Attendance and no submission |
Attendance and satisfactory submission |
Attendance and excellent submission |
Assessment 5: Report
| Due date: | Week 12 |
| Group/individual: | Individual |
| Word count / Time provided: | 2000 |
| Weighting: | 30% |
| Unit Learning Outcomes: | ULO3, ULO4, ULO5, ULO6 |
Assessment Details:
The report will assess your knowledge of key content areas in information systems. For successful
completion of the case study report, you are required to study the material provided (lecture slides,
tutorials, and reading materials), engage in the unit’s activities, and in the discussion forums. You
will be given a research topic for a case study, answer all the questions in the case study and conduct
relevant literature on the topic. The prescribed textbook is the main reference along with the
recommended reading material. By completing this assessment successfully, you will be able to
identify key aspects of information systems. This will help in achieving ULO2, ULO3, ULO4, and ULO5.
Page | 9
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
Report Problem
You have been approached by a client- business owner (your choice of business) to provide
consulting advice on the best approach (s) to set up an online business. The company has been
experiencing sales decline in the last 12 months. Existing customers have shopped online instead of
visiting your physical store. You are in need to change your strategy to attract more customers. You
need to enter an online store in order to remain competitive in the market.
Tasks
You are required to investigate the following through considerable amount of literature review.
1. Choose an Australian retailer of your choice.
2. Describe the current status of e-commerce, including B2B, B2C and m-commerce.
3. Discuss advantages and challenges associated with e-commerce and m-commerce.
4. Examine the key features of the electronic payment systems needed to support e-commerce and
m-commerce for your client’s business.
5. Identify and discuss the key components of technology infrastructure that must be in place for ecommerce and m-commerce to work for your client’s business.
6. Provide detailed recommendations to your client in designing a website. For example, features of
the website, the use of social media network to connect to customers, visual images, user-friendly
website and so on.
7. Discuss security concerns for running an online business. What security controls you
would put in place to prevent security risk?
Marking Criteria and Rubric: The assessment will be marked out of 100 and will be weighted 30%
of the total unit mark
| Marking Criteria | Not satisfactory (0-49%) of the criterion mark) |
Satisfactory (50-64%) of the criterion mark |
Good (65-74%) of the criterion mark |
Very Good (75-84%) of the criterion mark |
Excellent (85-100%) of the criterion mark |
| Brief description of the business includes background, products or services it is offering (10 marks) |
Poor information about the business includes background, products or services it is offering |
Introduction is presented briefly with some relevance and missing elements such as background and products or services it is offering |
Introduction is generally presented in good fashion, relevance such as background and products or services it is offering |
Introduction of the company case study is well written with clear discussion about the company that includes background products or services it is offering |
Introduction is very well communicated, very clear background, discussion about the case study, products or services it is offering |
| Describe the current status of e commerce, including B2B, B2C, C2C, and m commerce. Discuss |
Poor ideas, irrelevant/no discussion on the current status of e commerce, including B2B, B2C, |
Brief discussion about the current status of e commerce, including B2B, B2C, C2C, and m |
Generally good discussion about the relevant parts, the current status of e-commerce, including B2B, B2C, |
Very clear ideas about the current status of e commerce, including B2B, B2C, C2C, and m |
A very detailed and very clear presenting ideas, findings on the current status of e commerce, |
Page | 10
Asia Pacific International College Pty Ltd. Trading as Asia Pacific International College
55 Regent Street, Chippendale, Sydney 2008: 02-9318 8111
PRV12007; CRICOS 03048D
Approved: 15/02/2019, Version 1.1
| advantages and challenges associated with e commerce and m commerce. Examine the key features of the electronic payment systems needed to support e commerce and m-commerce for your client’s business. (40 mark) |
C2C, and m commerce. Poor discussion on advantages and challenges associated with e commerce and m commerce; the key features of the electronic payment systems needed to support e commerce and m-commerce for your client’s business. |
commerce. Discuss some advantages and challenges associated with e commerce and m commerce; the key features of the electronic payment systems needed to support e commerce and m commerce for your client’s business. . |
C2C, and m commerce. Generally good discuss advantages and challenges associated with e commerce and m commerce; the key features of the electronic payment systems needed to support e commerce and m commerce for your client’s business. |
commerce. Discuss advantages and challenges associated with e commerce and m commerce; the key features of the electronic payment systems needed to support e commerce and m commerce for your client’s business. |
including B2B, B2C, C2C, and m commerce. Discuss advantages and challenges associated with e commerce and m commerce; the key features of the electronic payment systems needed to support e commerce and m commerce for your client’s business. |
| Demonstrated an understanding the key components of technology infrastructure that must be in place for e- commerce and m-commerce to work. Provide detailed recommendations to your client in designing a website. Discuss security concerns for running an online business. Discuss security controls put in place to prevent security risk (40 marks) |
Lack understanding of the key components of technology infrastructure that must be in place for e- commerce and m commerce to work; recommendations in designing a website; security concerns for running an online business; security controls put in place to prevent security risk |
Brief discussion on the key components of technology infrastructure that must be in place for e- commerce and m-commerce to work. Brief recommendations provided in designing a website; security concerns for running an online business; security controls put in place to prevent security risk . |
Generally good discussion about the key components of technology infrastructure that must be in place for e- commerce and m-commerce to work. Good recommendations provided in designing a website; security concerns for running an online business; security controls put in place to prevent security risk |
Very clear ideas about the key components of technology infrastructure that must be in place for e- commerce and m-commerce to work. Very good recommendations provided in designing a website; security concerns for running an online business; security controls put in place to prevent security risk |
A very clear detailed and of the key components of technology infrastructure that must be in place for e- commerce and m-commerce to work; provided detailed recommendations in designing a website; security concerns for running an online business; security controls put in place to prevent security risk |
| Referencing (10 marks) |
Lack consistency with many errors. |
Unclear referencing/style |
Generally good referencing/style |
Very clear referencing/ style |
Clear styles with excellent source of references. Appropriate referencing using Harvard referencing style |
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